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Sr Associate Brand Manager, V8 Beverage

Campbell Soup Company
USA
Full-time
Senior · 6+ years experience
Onsite
Discovered 5 days ago

Full Job Posting

WHAT YOU WILL DO...

  • Lead the development and execution of V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms.
  • Identify and prioritize growth opportunities using consumer insights, marketplace trends, competitive intelligence, and business performance data.
  • Help build and execute a 3-5 year growth roadmap focused on increasing household penetration, consumption, and usage occasions.
  • Support portfolio strategy by identifying opportunities to optimize assortment, strengthen the core business, and improve innovation productivity.
  • Develop a deep understanding of consumers, customers, category trends, and competitive dynamics to inform business recommendations.
  • Translate consumer and marketplace insights into actionable strategies and recommendations for senior leadership.
  • Lead and support innovation and renovation initiatives from concept development through commercialization and post-launch evaluation.
  • Manage cross-functional project teams through stage-gate processes, ensuring initiatives are delivered on time, within budget, and aligned with business objectives.
  • Monitor business performance across sales, share, penetration, distribution, velocity, and profitability metrics.
  • Synthesize data and insights into compelling stories and recommendations that drive decision-making and business results.
  • Support Integrated Business Planning, Annual Operating Planning, Monthly Business Reviews, innovation milestones, and leadership presentations.
  • WHO YOU WILL WORK WITH...
  • In this role, you will partner closely with teams across Marketing, Sales, Finance, Consumer Insights, Innovation, Research & Development, Shopper Marketing, Omnichannel, Revenue Growth Management, and Operations to drive business performance and advance innovation initiatives. You will collaborate with cross-functional leaders and agency partners to align priorities, navigate business tradeoffs, and successfully deliver brand growth strategies. You will also work closely with technical and commercial teams to bring innovation and renovation projects from concept through commercialization.
  • WHAT YOU BRING TO THE TABLE... (MUST HAVE)
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
  • Experience supporting innovation, commercialization, or product renovation initiatives.
  • Strong business acumen and analytical skills with the ability to translate complex data into actionable recommendations.
  • Proven ability to lead cross-functional projects and manage multiple priorities simultaneously.
  • Experience developing business cases and supporting stage-gate decision processes.
  • Strong communication, presentation, and storytelling skills.
  • Ability to influence stakeholders and build alignment across multiple functions and levels of leadership.
  • Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
  • Strong project management, prioritization, and organizational skills.
  • IT WOULD BE GREAT IF YOU HAVE... (NICE TO HAVE)
  • MBA or advanced business degree.
  • Consumer Packaged Goods (CPG) experience.
  • Food and beverage industry experience.
  • Experience leading innovation or renovation projects from concept through launch.
  • Familiarity with household penetration, category growth strategies, and portfolio management.
  • Experience working within complex, matrixed organizations.
  • Knowledge of Integrated Business Planning and Annual Operating Planning processes.
  • Passion for consumer insights, innovation, and building iconic brands.
  • Compensation and Benefits:
  • The target base salary range for this full-time, salaried position is between
  • $115,800-$159,200
  • Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
  • The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Qualifications

  • TO THE TABLE... (MUST HAVE)
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
  • Experience supporting innovation, commercialization, or product renovation initiatives.
  • Strong business acumen and analytical skills with the ability to translate complex data into actionable recommendations.
  • Proven ability to lead cross-functional projects and manage multiple priorities simultaneously.
  • Experience developing business cases and supporting stage-gate decision processes.
  • Strong communication, presentation, and storytelling skills.
  • Ability to influence stakeholders and build alignment across multiple functions and levels of leadership.
  • Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
  • Strong project management, prioritization, and organizational skills.
  • MBA or advanced business degree.
  • Consumer Packaged Goods (CPG) experience.
  • Food and beverage industry experience.
  • Experience leading innovation or renovation projects from concept through launch.
  • Familiarity with household penetration, category growth strategies, and portfolio management.
  • Experience working within complex, matrixed organizations.
  • Knowledge of Integrated Business Planning and Annual Operating Planning processes.
  • Passion for consumer insights, innovation, and building iconic brands.
  • The target base salary range for this full-time, salaried position is between
  • $115,800-$159,200
  • Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
  • The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Preferred Qualifications

  • IT WOULD BE GREAT IF YOU HAVE... (NICE TO HAVE)

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