Specialist Retail Media & Campaigns

Overview

Job Description

• We’re looking for a Sr.
• Specialist - Campaign Management & Content to join our tMart team, the region’s first cloud store concept offering 30-minute delivery of groceries at hypermarket prices, now live across multiple markets in the MENA region.
• The Sr.
• Specialist will own in-app content hygiene, drive data-informed merchandising decisions, lead end-to-end campaign planning and execution, and ensure seamless cross-functional collaboration across marketing, supply chain, category management, and tech.
• The ideal candidate is highly analytical, commercially minded, and thrives on turning performance data into actionable strategy.
• What's On Your Plate?
• Campaign planning calendar: Own the weekly and monthly planning calendar in sync with the trade marketing calendar—hitting internal deadlines, flagging risks early, sharing assets proactively, and maintaining a forward-looking view of what's coming.
• Post-campaign analysis & reporting: After each activation, measure performance against KPIs (CVR, AOV, incremental orders, CTR), surface patterns and trends, and present a clear insight report to the wider team—what worked, what underdelivered, and recommended next steps that directly shape future planning, creative, and priorities.
• Content & asset performance analysis: Evaluate placement effectiveness, collection visibility, and customer engagement on a regular cadence, translating findings into actionable optimisations.
• Merchandising & categorisation strategy: Own product categorisation and merchandising for current and new assortment—occasion-based categories, cross-merchandising, collection management—ensuring everything is correctly tagged, priced, and discoverable.
• Cross-functional coordination: Partner with supply chain and category teams to anticipate stock availability and flag demand risks ahead of launches; work with tech and product to escalate and resolve platform and content issues through agreed ways of working.
• What Did We Order?
• 2–4 years' experience in campaign management, content, e-merchandising, or a related commercial role—ideally in a digital, e-commerce, or Q-commerce environment.
• Numbers-oriented: You're comfortable working with data daily—tracking KPIs, interpreting performance metrics, and using data to justify merchandising decisions. You don't assume; you verify.
• Detail-oriented and disciplined: You take end-to-end ownership, hit deadlines consistently, and are known for delivering solutions, not blockers.
• Strong cross-functional collaborator: You have the interpersonal skills to work across marketing, supply chain, category management, product, and tech—aligning stakeholders around shared timelines and commercial goals.
• Proactive ownership mindset: You spot gaps before they're flagged, take initiative without being asked, and operate with urgency in a fast-moving, commercially sensitive environment.
• Strong analytical and communication skills: You're comfortable presenting performance data to senior stakeholders and can turn complex metrics into clear, actionable narratives.
• Digitally fluent: Experience with data dashboards, campaign management tools, and CMS platforms is a strong advantage. English fluency required; Arabic a strong plus.