Social Media Video Producer
Skills
About This Role
Job Overview
We are looking for a highly hands-on
Social Video Producer
to join the global social team at Bybit.
This role is not about high-level strategy or planning — it is about
execution, creation, and enabling the team to produce high-performing social-first video content at scale
.
You will be responsible for
creating, editing, and shaping short-form and long-form video content
, while also
training and upskilling the internal team
to produce content independently.
A key part of this role is the ability to create
high-quality UGC-style and AI-generated video content
, helping bridge the gap where internal production and external agencies are limited.
1. Hands-On Content Creation (Primary Focus)
- Create
- daily social-first video content
- for Instagram, TikTok, X, and YouTube
- Produce: Short-form videos (Reels, TikToks, Shorts)、Creator-style / UGC content、Trend-based and reactive content、Product-led content in engaging formats
- Shoot, edit, and publish content quickly with strong understanding of platform behavior
2. AI & UGC Video Production
- Lead the creation of
- AI-generated and AI-enhanced UGC videos
- Experiment with tools: AI avatars / storytelling formats、Synthetic UGC-style content、Scalable content systems
- Ensure output is
- high-quality, native, and indistinguishable from organic content
3. Team Enablement & Training
- Train the social team on how to shoot, edit, and create UGC-style content
- Build frameworks and playbooks: Hook writing、Video structure、Platform best practices
- Act as the
- go-to person for content execution guidance
4. Content Execution for Campaigns
- Translate campaign ideas into
- social-native video formats
(Teasers, Cutdowns, Trend adaptations)
- Support campaign amplification through
- high-volume content output
5. Trend & Platform Adaptation
- Stay on top of trends across TikTok, Instagram, X, YouTube
- Quickly adapt trends into relevant crypto/fintech content
What Success Looks Like
- Consistent output of high-performing, platform-native video content
- Internal team becomes self-sufficient in creating video content
- Increase in engagement rates, video views, and content velocity
- Strong adoption of AI-generated and UGC-style content workflows
- Reduced dependency on agencies
Must-Have
- 2–5+ years experience in
- social media content creation (video-focused)
- Proven ability to create viral / high-performing short-form content
- Strong skills in: Shooting (mobile-first)、Editing (CapCut, Premiere, etc.)、Storytelling for social
- Deep understanding of TikTok, Instagram Reels, YouTube Shorts, X
Industry Experience
- Experience from any industry (consumer brands, media, tech, entertainment, creator environments)
- Strong interest in
- crypto, fintech, or Web3
- highly preferred
AI & UGC Expertise (Critical)
- Experience with AI video tools (Runway, Pika, Synthesia, etc.)
- Ability to create UGC-style content that feels native and authentic
- Understanding of how to scale content using AI workflows
Mindset
- Builder / doer — not just strategist
- Fast, reactive, comfortable with high output
- Creative but also performance-driven
- Nice to Have
- Experience in crypto, fintech, or Web3
- Experience working with influencers / creators
- Basic motion design skills
- Experience building content systems or playbooks
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