Social Media Specialist

We are looking for a creative and results-driven Social Media Specialist to manage and grow our social media presence across multiple platforms.

The ideal candidate will be responsible for content planning, community management, content creation coordination, performance reporting, and supporting paid marketing campaigns to increase brand awareness, engagement, and lead generation.

Manage daily social media activities across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.

Create and schedule content calendars aligned with marketing objectives.

Publish and monitor posts, stories, reels, and videos.

Ensure brand consistency across all social media channels.

Develop engaging captions and social media copy in English and Arabic.

Scriptwriting for commercial videos and social media content

Coordinate with designers, videographers, and content creators to produce high-quality content.

Generate creative ideas for campaigns, reels, trends, and interactive content.

Assist during photo and video shoots when required.

Monitor comments, messages, and customer inquiries.

Coordinate with sales and customer service teams to ensure timely responses.

Maintain positive engagement with followers and online communities.

Track key performance metrics including reach, engagement, follower growth, video views.

Prepare weekly and monthly performance reports.

Analyze competitors and industry trends.

Provide recommendations for content and performance improvements.

Work closely with the Digital Marketing Manager to support paid advertising campaigns.

Assist in creating ad creatives and campaign messaging.

Support the planning, coordination, and execution of brand events, showroom activations, vehicle launches, test drive events, and exhibitions.

Attend events to capture live content, stories, reels, photos, and behind-the-scenes coverage.

Coordinate with internal teams, agencies, and vendors to ensure smooth event execution.

Assist in creating event content plans and post-event reports.

Monitor event performance and provide recommendations for future activations.

· Research, identify, and evaluate influencers, content creators, and brand ambassadors relevant to the target audience.

· Coordinate influencer collaborations from briefing to content delivery and reporting.

· Manage influencer communication, contracts, content approvals, and campaign timelines.

· Track influencer campaign performance, including reach, engagement, leads, and brand awareness metrics.

· Build and maintain relationships with influencers, media partners, and content creators.

· Ensure influencer content aligns with brand guidelines and campaign objectives.

· 2–4 years of experience in Social Media Marketing.

· Experience managing multiple social media platforms.

· Automotive industry experience is a plus.

· Strong copywriting skills in English and Arabic.

· Good understanding of social media trends and best practices.

· Knowledge of Meta Business Suite and social media scheduling tools.

· Basic understanding of Meta Ads and digital marketing.

· Strong communication and organizational skills.