Social Media Specialist

Job Summary

Key Responsibilities

• Develop and maintain a social media strategy and calendar across platforms (e.g. LinkedIn, Instagram, Facebook, X, TikTok and YouTube) aligned to brand, campaign and commercial objectives.
• Create, edit and publish engaging written and visual content including posts, stories, short‑form videos and captions that reflect brand guidelines and audience preferences.
• Coordinate with internal stakeholders (marketing, design, product, HR and commercial teams) and external agencies or freelancers to produce on‑brand creative assets and campaign materials.
• Manage day‑to‑day channel administration including scheduling, community engagement, response management and moderation in a timely and professional manner.
• Plan and execute paid social campaigns in collaboration with the paid media team; set objectives, target audiences, budgets and optimization tactics to maximize ROI.
• Monitor social performance through regular reporting, analytics and KPIs (engagement, reach, impressions, follower growth, CTR, conversions); identify insights and recommend optimization actions.
• Conduct audience research and competitor analysis to inform content strategy, channel priorities and tone of voice.
• Maintain content libraries, campaign trackers, asset records and governance processes to ensure version control and compliance with company policies.
• Support influencer and partner outreach programmes, including brief creation, contract coordination and performance evaluation.
• Stay current with social media trends, platform updates and emerging formats; propose and pilot new ideas to improve engagement and efficiency.
• Scope of Role
• Own social channel performance for multiple markets or business lines, delivering both organic and paid activity in line with regional plans.
• Collaborate closely with marketing, communications and commercial teams to ensure social supports product launches, recruitment campaigns and corporate messaging.
• Contribute to campaign planning, content production workflows and cross‑functional initiatives from concept through to post‑campaign reporting.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media or a related discipline, or equivalent demonstrable experience.
• Minimum 2–5 years’ hands‑on experience managing social media channels and campaigns within an in‑house marketing team, agency or similar environment.
• Proficient with social management and analytics tools (e.g. Hootsuite, Sprout Social, Meta Business Manager, LinkedIn Campaign Manager, Google Analytics and platform native insights).
• Strong content creation skills, including copywriting, image editing and basic video production or a proven ability to brief and manage creative partners.
• Experience planning and optimizing paid social campaigns, with a good understanding of targeting, bidding and performance metrics.
• Excellent written and verbal communication skills with the ability to adapt tone of voice for different audiences and present performance insights to stakeholders.
• Analytical mindset with experience turning data into actionable recommendations and reporting to senior stakeholders.
• Organized, collaborative and able to manage multiple campaigns and priorities in a fast‑paced environment.
• Knowledge of social media best practice, legal and compliance considerations (data protection, advertising rules, copyright) and brand governance.