Social Media Specialist (Citizenship by Investment)
About This Role
About the Role:
We are looking for a creative and highly driven Social Media Specialist to join our dynamic team in Dubai. The ideal candidate will take full ownership of our digital presence, focusing exclusively on our Citizenship by Investment (CBI) and Second Passport programs. If you are a storyteller, a content creator, and know how to engage a premium audience of High-Net-Worth Individuals (HNWIs), we want to meet you.
Key Responsibilities:
- Develop and execute comprehensive social media strategies across Instagram, LinkedIn, Facebook, and TikTok.
- Create compelling, high-quality content (graphics, reels, videos, and copywriting) tailored to investors seeking second citizenship.
- Manage day-to-day community engagement, responding to inquiries and comments promptly.
- Monitor social media trends, algorithm changes, and competitor activities within the immigration and CBI sector to keep our content fresh and effective.
- Track and report on social media performance and ROI, adjusting strategies to maximize lead generation.
Requirements:
- Experience: Minimum of 3 years of proven experience as a Social Media Specialist or similar role in the UAE.
- Language: Bilingual proficiency with excellent fluency in both Arabic and English (Written and spoken are mandatory).
- Industry Knowledge: Previous experience in Citizenship by Investment (CBI), Immigration, or Second Passport programs is a strong advantage.
- Skills: Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.).
- Mindset: A highly organized, creative self-starter able to work under pressure in a fast-paced environment.
How to Apply:
- Please submit your updated CV along with a portfolio of your previous social media work (or send an email to Info@roots-properties.com).
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