Social Media Specialist - Arabic Speaking Required

Job Summary

Social Media Management

• Manage daily social media activities across Instagram, TikTok, Snapchat, Facebook, X, and other relevant platforms.
• Schedule and publish content according to the approved monthly marketing calendar.
• Ensure all posts, stories, reels, captions, and campaign content are published on time.
• Coordinate with the Content & Creative Specialist to receive approved content, captions, creatives, and campaign assets.
• Monitor platform updates, viral trends, hashtags, and competitor activities in the GCC market.
• Support live social media coverage during kiosk events, exhibitions, product launches, mall activations, and seasonal campaigns.

Community Management

• Respond to customer comments, messages, mentions, and inquiries in Arabic and English.
• Engage with followers to improve brand loyalty and customer experience.
• Monitor community sentiment and customer feedback.
• Escalate complaints, service issues, product issues, or urgent inquiries to the concerned department.
• Encourage user-generated content, customer reviews, tags, mentions, and community participation.
• Maintain a professional and consistent brand tone of voice across all customer interactions.

Influencer & Creator Coordination

• Support influencer outreach, gifting, product delivery, and campaign coordination.
• Follow up with influencers to ensure content is posted as agreed.
• Monitor influencer content performance and audience reactions.
• Coordinate with the marketing team for influencer briefs, product information, and campaign requirements.

Requirements

• 2–5 years of experience in social media management, community management, or digital marketing.
• Fluent in Arabic and English, written and spoken.
• Strong understanding of Instagram, TikTok, Snapchat, Facebook, and GCC social media trends.
• Experience in beauty, fragrance, fashion, retail, lifestyle, or FMCG industries is preferred.
• Excellent communication and customer engagement skills.
• Experience using Meta Business Suite, TikTok tools, scheduling tools, and social analytics platforms.
• Good understanding of influencer coordination and social media campaign execution.
• Ability to work with designers, content creators, video editors, and marketing team members.
• Organized, responsive, proactive, and able to manage daily posting and community activity.

( Reporting Line )

Marketing Manager / Head of Marketing