Social Media Specialist

Role Overview

Content Creation and Management

• Own the monthly social media content calendar across LinkedIn, Instagram, and other relevant platforms.
• Create on-brand copy, carousels, graphics briefs, and short-form video concepts.
• Turn company milestones, technical achievements, events, and employee stories into engaging content.
• Partner with Marketing, Communications, Design, and internal teams on priorities and campaigns.
• Maintain a consistent brand voice and visual identity across social channels.

Paid Social and Analytics

• Plan, launch, and manage paid campaigns and boosted content across LinkedIn and Meta.
• Build and optimize demographic, interest-based, behavioral, lookalike, and retargeting audiences.
• Monitor campaign budgets and performance and optimize for stronger results.
• Track reach, impressions, engagement, follower growth, CTR, and paid campaign performance.
• Prepare reports with insights and recommendations and use data to improve content and campaigns.
• Stay current with platform trends, algorithm changes, and social media best practices.

What We’re Looking For

• One to three years of experience managing professional social media accounts.
• Hands-on experience with LinkedIn Campaign Manager and Meta Ads Manager.
• Experience with audience targeting, segmentation, and retargeting.
• Strong copywriting and visual storytelling skills.
• Experience creating and maintaining structured content calendars.
• Good understanding of social analytics and ability to translate data into actionable insights.
• Excellent written and verbal communication skills in English.
• Strong attention to detail and ability to manage multiple priorities in a fast-moving environment.

Nice to Have

• Experience in technology, aerospace, space, engineering, or another technical industry.
• Familiarity with CRM-based custom audiences and retargeting workflows.
• Basic graphic design capabilities using Canva, Adobe Creative Suite, or similar tools.
• Experience with A/B testing content and paid creative.
• Understanding of SEO principles for social content.
• Experience creating or coordinating short-form video content.

About Orbitworks

Workplace

• The source metadata identifies the workplace as on-site in Abu Dhabi.