Social Media Specialist

Overview

Social Media Specialist

Content Creation & Planning

• Develop and manage a monthly social media content calendar across LinkedIn, Instagram and other relevant platforms.
• Create engaging, on-brand content including copy, graphics briefs, short-form video concepts, and carousel formats.
• Collaborate with design, communications, and leadership teams to align content with organizational priorities and campaigns.
• Maintain a consistent brand voice and visual identity across all channels.

Publishing & Community Management

• Schedule and publish content across all platforms using social media management tools (e.g., Hootsuite, Metricool, Buffer, or equivalent).
• Monitor comments, messages, and mentions, ensuring timely and professional responses.
• Proactively engage with relevant communities, industry conversations, and partner accounts.

Paid Social & Boosting

• Plan, set up, and manage paid social campaigns and boosted posts across LinkedIn, Instagram, and YouTube.
• Define and implement audience targeting strategies, including demographic, interest-based, behavioral, and lookalike targeting.
• Monitor ad spend, optimize for performance, and ensure budgets are tracked and managed efficiently.

Analytics & Reporting

• Track and analyze key metrics including reach, impressions, engagement rate, follower growth, click-through rate, and paid campaign ROI.
• Produce regular performance reports with clear insights and actionable recommendations.
• Use data to continuously test, learn, and improve content strategy and paid performance.
• Stay current with platform algorithm changes and industry best practices.

Must Haves

• 1-3 years of experience managing social media accounts.
• Demonstrated experience running paid social campaigns on LinkedIn Campaign Manager, Meta Ads Manager.
• Proficiency with audience targeting, segmentation, and retargeting methodologies.
• Strong content creation skills: copywriting, visual storytelling, and basic design direction.
• Experience building and maintaining monthly content calendars.
• Familiarity with social media management and scheduling platforms.
• Solid understanding of social analytics tools and the ability to translate data into insight.
• Excellent written communication skills in English.
• Nice to Haves:
• Familiarity with CRM integration for custom audience and retargeting workflows.
• Basic graphic design skills (Canva, Adobe Creative Suite, or equivalent).
• Experience with A/B testing content and paid creative.
• Knowledge of SEO principles as they relate to social content.

Salary