Social Media Marketing Specialist & Creative Concept Developer
Skills
About This Role
• Creative & Cinematic Concept Development
- Generate original ideas for cinematic social-media videos (Reels, TikTok, brand films, lifestyle shoots).
- Develop concepts, storyboards, moodboards, and visual references for upcoming shoots.
- Create scripts and outlines for dynamic, emotional, and luxury-oriented video content.
- Research trends in cinematography, luxury lifestyle visuals, and Dubai content aesthetics.
- Provide the production team with clear creative direction for each shoot (vibes, pacing, angles, aesthetics).
Social Media Responsibilities
- Develop and implement social media strategies aligned with the brand and marketing campaigns.
- Manage and grow company accounts across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
- Create, schedule, and publish engaging content (captions, ideas, reels concepts, story sequences).
- Collaborate with the videographer, editor, and marketing team to ensure consistent brand storytelling.
- Monitor engagement, respond to followers, and maintain strong community interaction.
- Track and analyze performance metrics (reach, engagement, follower growth, conversions).
- Prepare regular performance reports and suggest improvements.
- Stay updated on social media trends, platform algorithms, and content formats.
- Manage paid advertising campaigns when needed (boosting, lead ads, targeting).
- Support events, launches, and collaborations by planning creative social coverage concepts.
Requirements
- 2 4 years of experience in SMM, content strategy, or creative concept development
- Strong creative thinking with the ability to produce cinematic ideas for video content
- Solid understanding of social media platforms and analytics tools
- Excellent storytelling, concept-writing, and communication skills
- Ability to work remotely, independently, and meet deadlines
- High attention to detail, aesthetic taste, and brand consistency
Preferred Skills
- Experience in luxury, lifestyle, hospitality, real estate, marine, or automotive sectors
- Experience working with videographers and editors
- Basic understanding of filmmaking and visual storytelling principles
- Influencer marketing experience (bonus)
- Knowledge of digital marketing tools (SEO, PPC, content funnels)
- Ability to work under pressure and handle multiple projects
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