Social Media Manager
The role involves developing social media strategy, managing content creation, community engagement, and influencer marketing to enhance brand presence in the UAE.
Skills
About This Role
Overview
- Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
- Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
- Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life : A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
- Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
About the Role
We are looking for a creative, commercially minded, and platform-savvy Social Media Manager to own and grow our brand presence across social channels in the UAE.
This role sits at the intersection of content, community, and brand activation responsible for building an engaged audience, driving social growth, and translating brand strategy into content that converts.
The successful candidate will lead the social media function end-to-end: from strategy and content planning through to execution, community management, and reporting.
They have a sharp instinct for what resonates in the UAE, across its diverse nationalities, fast-moving trends, and video-first platforms, and know how to brief and push agency partners to deliver content that earns attention in one of the region's most competitive digital markets.
What You Will Be Doing
- Strategy & channel ownership
- Develop and own the social media strategy across all key platforms Instagram, TikTok, LinkedIn, X (Twitter), YouTube Shorts, and Snapchat aligned to brand and commercial objectives
- Define channel-specific content approaches, adapting brand s tone of voice, and posting cadences that reflect audience behaviour in the UAE market
- Translate campaign briefs, product launches, and brand priorities into social-first content plans with clear goals and KPIs
- Content creation & calendar management
- Plan and manage a monthly content calendar, balancing always-on brand content, campaign activations, reactive moments, and platform-native formats (Reels, Shorts, Stories, carousels)
- Brief and collaborate with creative, production, and agency partners to deliver high-quality content; able to shoot and produce lo-fi content independently when needed
- Maintain brand consistency across all social touchpoints while adapting tone and format to each platform
- Community management & engagement
- Own day-to-day community management across all channels responding to comments, DMs, and mentions in a timely, on-brand voice
- Monitor brand sentiment and flag emerging issues or opportunities to relevant stakeholders
- Identify and nurture relationships with brand advocates, creators, and relevant community voices
- Proactively tap into relevant online and offline communities: expat groups, interest-based communities, regional subcultures to organically grow brand presence and foster genuine connection beyond the brand's own channels
- Social campaigns & activations
- Develop social-first campaign concepts that can ladder into the broader paid media strategy, briefing the performance marketing function on audience insights, content hypotheses, and creative recommendations
- Identify activation opportunities brand moments, cultural hooks, platform events that social media can own or amplify, and translate these into structured campaign proposals
- Track and report on organic social performance, providing clear insight on what's working, what's not, and where to double down
- Influencer & creator marketing
- Identify, vet, and manage relationships with relevant UAE-based influencers and content creators
- Brief, coordinate, and review influencer deliverables to ensure alignment with brand standards and campaign objectives
- Track influencer campaign performance against agreed KPIs (reach, engagement, link performance, conversions)
- Innovation & trend intelligence
- Stay ahead of platform algorithm updates, emerging formats, and cultural moments relevant to the UAE and GCC market
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