Social Media Manager (Tech & B2C)
Role Overview
The employer seeks a tech-focused Social Media Manager and creator who can turn technology into engaging, shareable content.
Relevant brand domains include B2C technology, SaaS, Martech, EdTech, consumer technology, tech events, and related digital businesses.
Key Skills for This Role
Full Job Posting
Role overview
The employer seeks a tech-focused Social Media Manager and creator who can turn technology into engaging, shareable content.
Relevant brand domains include B2C technology, SaaS, Martech, EdTech, consumer technology, tech events, and related digital businesses.
Content strategy and creation
- Develop and execute B2C social media strategies for technology-focused brands.
- Create Reels, short-form videos, carousels, posts, stories, and written content for Instagram, LinkedIn, YouTube, and other relevant platforms.
- Simplify complex technology, products, and features into engaging consumer-friendly content.
- Plan content calendars aligned with brand and campaign objectives.
- Create trend-led, educational, entertaining, and product-focused content.
Creator content and audience engagement
- Appear on camera and create presenter-led, social-first content.
- Produce short-form videos about technology, products, trends, and industry topics; experiment with formats, hooks, and storytelling.
- Monitor social platforms, respond to comments and questions, and engage in a timely, brand-appropriate way.
- Use audience insights to shape future content.
Trends and collaboration
- Stay updated on technology, AI, SaaS, Martech, EdTech, startups, digital products, and social media trends.
- Identify emerging formats and conversations that can be adapted into relevant content.
- Collaborate with designers, video editors, marketers, and creative colleagues on campaigns, shoots, events, and content initiatives.
- Maintain consistent brand voice and visual identity across platforms.
Experience and qualifications
- Three years of experience in social media, content creation, or a similar role.
- Prior B2C technology brand experience is highly preferred.
- Experience in one or more of SaaS, Martech, EdTech, consumer technology, tech startups, tech events or communities, digital products or platforms, or AI and emerging technology is an advantage.
- Strong understanding of B2C social media and content trends and a strong portfolio, particularly Reels, video, or creator-led content.
- Excellent communication and storytelling skills; able to simplify technical concepts for non-technical audiences.
- Comfortable speaking on camera and creating presenter-led content; creative and curious about new content ideas.
Pay
- Pay range: ₹400,000 to ₹1,000,000 per year.
Work location
- Work location is in person.
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