Social Media Manager - Krak

About This Role

Job Description Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto! Proof of work The team Krak is rebuilding how people move and use money: a single app for spending, sending, and

growing your assets, built on crypto infrastructure and designed for a world thats digital, global, and always on. No hidden fees, no 3-day settlements, no being locked out of your own money. Just a better way to manage your financial life.

Were looking for a Social Media Manager to help shape and grow the Krak brand on social,

defining how it shows up, sounds, and connects with a new generation of users across X,

TikTok, and Instagram.

This role sits at the intersection of brand, product marketing, and culture. Youll work closely with the Krak Product Marketing Manager to help define the brand voice, then bring it to life every day through content thats fast, fun, and genuinely useful. Youll brief and direct our on-camera creator, contribute to go-to-market for product launches, and turn features like cashback, global transfers, and yield into stories people actually want to engage with.

If youre a creator-minded social marketer who lives on TikTok, moves fast, and wants real

ownership over how a brand shows up and grows, this is your seat.

The opportunity

• Own the strategy and day-to-day execution of Kraks social channels across X, TikTok, and Instagram, with an eye toward expanding to YouTube and emerging platforms over time
• Work closely with the Krak PMM to help define and evolve the brand voice, establishing how Krak sounds and shows up across social
• Brief, direct, and collaborate with the Krak on-camera creator and brand design team to produce high-frequency, high-impact content across formats, from concept through publish
• Get hands-on with content creation yourself, whether thats writing copy, scripting, putting together posts, rewards, growth loops, or jumping in wherever the moment calls for it
• Identify and manage the right external resources to bring the strategy to life, whether freelancers, production partners, or agencies, building toward a model that scales as Krak grows
• Lead social go-to-market for product launches and feature releases, translating Kraks product story (card, payments, vaults, yield) into platform-native content that educates and excites
• Work closely with legal and compliance teams, ensuring social campaigns and product messaging stay creative, accurate, and compliant
• Build Kraks cultural presence by tapping into trends, memes, and real-time moments in a way that feels authentic to the brand and relevant to the audience
• Develop creative concepts that make financial features feel accessible, rewarding, and worth sharing
• Build and engage the Krak community through campaigns, activations, and everyday conversation
• Be the platform expert, first to test new formats, features, and creative approaches, always pushing the output further
• Use AI tools to move faster, ideate smarter, and scale creative production
• Own your KPIs: track, analyze, and use performance data to continuously raise the bar

Skills You Should HODL

• 4-6 years of social media and content strategy experience, with a strong focus on consumer brand and product marketing; experience in fintech, banking, crypto, or a consumer app strongly preferred
• Proven ability to build and grow social channels, with a track record of content that drives awareness and engagement
• A natural creative collaborator, experienced briefing and directing on-camera talent or creators to get the best work out of them
• Deeply fluent in TikTok, Instagram, and X; you understand what works on each platform and why, and youre always one step ahead of the algorithm
• Strong storytelling instincts, able to make product features (APY, cashback, global transfers) feel clear, compelling, and genuinely exciting to a mainstream audience
• Comfortable operating in ambiguity; you dont need a playbook handed to you, and youre energized by the chance to help write one
• Data-driven with fluency in social analytics; always optimizing based on whats working
• Proficient with AI tools for content ideation, creative production, and workflow efficiency
• A real finance brain: you understand the mechanics behind the products youre marketing (cashback structures, FX spreads, yield, crypto rails) and can spot when a competitor is doing something interesting before anyone briefs you on it
• A fast, self-directed operator who thrives in a remote, distributed environment
• Terminally online

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you dont fully meet the listed requirements, especially if youre passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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Job Details

Role Level: Not Applicable Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: https://kraken.com Job Function: Sales Company Industry/

Sector: Financial Services

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