Social Media Manager

Overview

Oliver

The Brandtech Group

Dubai, United Arab Emirates

The Opportunity

The Role

Content Planning and Publishing

• Create and manage Dove's social content calendars across TikTok and Instagramand emerging platforms, ensuring a consistent cadence of planned, campaign, and reactive content
• Schedule and publish content across platforms, ensuring every post meets brand guidelines, platform specifications, and accessibility standards (captions, alt text, format requirements)
• Write and adapt social copy for each platform, ensuring Dove's tone of voice is consistent, compelling, and native to the channel
• Coordinate with the creative team and content creators to ensure assets are delivered on time, correctly formatted, and ready to publish
• Support the Senior Social Media Manager in planning always-on content, campaign activations, and seasonal or product-launch moments

Community Management and Engagement

• Monitor Dove's social channels daily, responding to comments, messages, and mentions in a timely, on-brand, and thoughtful manner
• Engage proactively with Dove's audience, fostering a sense of community and connection that reflects the brand's values of inclusivity and real beauty
• Track trending topics, hashtags, cultural moments, and platform features, flagging relevant opportunities to the wider team and, where appropriate, drafting reactive content
• Identify opportunities to surprise and delight Dove's audience through creative engagement, timely responses, and community-building moments

Performance Tracking and Reporting

• Track and report on social content performance across platforms, compiling regular reports on key metrics including reach, engagement, saves, shares, and audience growth
• Use native platform analytics and social management tools to monitor content effectiveness, identify trends, and flag insights that can inform future content decisions
• Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data
• Collaboration and Coordination
• Collaborate with content creators, designers, and copywriters to ensure social assets align with the content calendar and campaign objectives
• Support the coordination of influencer and creator content within the publishing schedule, ensuring assets are approved, scheduled, and tracked
• Work closely with the Dove brand team on day-to-day social activity, keeping stakeholders informed of what's publishing, what's performing, and what's coming next
• Support briefing processes, helping to translate client briefs and campaign objectives into clear direction for the creative team

Platform Expertise and Trends

• Stay current with social platform updates, algorithm changes, new features, and emerging content formats, sharing relevant developments with the team
• Contribute ideas for new content formats, series, and engagement approaches based on platform evolution and audience behaviour
• Ensure the studio's content approach reflects the latest platform best practices for organic reach and engagement

What You Bring

• 3-5 years of experience in social media management for consumer brands, ideally in beauty, personal care, wellness, or FMCG
• Strong platform fluency across TikTok, Instagram, YouTube, and emerging social channels, including an understanding of content formats, algorithms, audience behaviours, and publishing best practices
• Professional proficiency in English; additional languages are a plus
• Experience managing social content calendars and publishing workflows across multiple platforms
• Solid copywriting skills, with the ability to write platform-native social copy that reflects a brand's tone of voice and connects with diverse audiences
• Experience with community management, including responding to comments and messages, engaging with audiences, and maintaining a consistent, on-brand presence
• Familiarity with social media management tools (such as Sprinklr, Hootsuite, Sprout Social, or similar) and native platform analytics
• The ability to track and report on social performance metrics, with a good understanding of what the numbers mean and how they inform content decisions
• Strong organisational skills, with the ability to manage multiple workstreams, competing deadlines, and day-to-day publishing demands without losing attention to detail
• A genuine interest in social culture, digital trends, and the evolving beauty and personal care landscape
• A collaborative, proactive working style, with the confidence to flag opportunities, raise issues, and contribute ideas

Gen AI And Agentic Thinking

• Basic proficiency with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Grammarly) to support copy drafting, content ideation, trend research, and reporting
• An agentic approach to your work: ability to self-organise, manage priorities, find efficient solutions, and take initiative across a busy, multi-platform workload
• Willingness to experiment with AI tools as part of the social workflow, understanding when they add value and when human creativity, cultural nuance, and community instinct are needed
• Understanding of AI limitations, with an eye for outputs that feel authentic and on-brand versus generic
• Qualifications: Formal degrees are welcome but not required. Equivalent experience counts.

Experience

Nice To Have

• Experience in an in-house agency, embedded studio, or social-specialist environment
• An editorial background or experience writing long-form and short-form content for social
• Experience working with influencer or creator content within a publishing workflow
• Familiarity with social listening tools and basic audience research
• Experience with accessibility in social publishing (captions, alt text, inclusive content practices)
• An interest in or experience with brand purpose, inclusivity, or social impact in a marketing context
• Familiarity with paid social amplification and how organic and paid content work together

Ambitious

Imaginative

Inspirational

Be

Results-focused

Be