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Social Media Manager

Kayzin RecruitmentDubai, UAE1 months agoMid-Senior
Mid-Seniorfulltime

Skills

Content StrategyCommunity ManagementDigital Marketing

About This Role

Overview

We’re partnering with a

fast-growing, global fashion brand

operating within the premium/luxury space, known for its strong digital presence, highly engaged international customer base.

With continued international growth, they are now looking to appoint a

Head of Social Media

to lead their global social and content strategy.

The Role

This is a key leadership position responsible for shaping and executing the brand’s

global social media strategy

, driving engagement, reach, and overall brand impact across all platforms.

Working closely with senior leadership, you will lead the social function end-to-end — from strategy and campaign ideation through to execution and performance optimisation.

You will also manage and develop a social and content team, ensuring all activity is aligned with the wider brand vision and commercial objectives.

Key Responsibilities

  • Develop and lead the global social media strategy, aligned with brand and commercial goals
  • Own and drive performance across platforms including Instagram, TikTok, YouTube, Facebook, Pinterest, and Snapchat
  • Conceptualise and execute social-first campaign ideas, translating wider brand campaigns into engaging digital content
  • Oversee end-to-end campaign rollouts, ensuring consistency and impact across all channels
  • Monitor and analyse performance using platform insights and analytics tools, driving continuous optimisation
  • Identify and implement growth strategies to increase reach, engagement, and follower growth
  • Stay ahead of trends, cultural moments, and platform developments, ensuring the brand remains industry-leading
  • Lead the creation of reactive and trend-led content, responding quickly to relevant moments
  • Develop and manage brand partnerships and collaborations
  • Act as a brand guardian, ensuring consistency in tone of voice and visual identity
  • Collaborate cross-functionally with Marketing, Creative, PR, E-commerce, and Customer teams
  • Lead, mentor, and develop the social media team, implementing strong processes and workflows

About You

  • Proven experience leading social media strategy for a fashion, lifestyle, or consumer brand
  • Strong track record of delivering high-impact campaigns across multiple platforms
  • Highly creative, with a strong eye for visual storytelling and brand aesthetics
  • Passionate about fashion, culture, and social trends
  • Comfortable operating at both strategic and execution levels
  • Strong understanding of social media analytics and performance optimisation
  • Experience managing and developing teams
  • Confident working in a fast-paced, high-growth environment
  • Excellent communication and stakeholder management skills

Why Join

  • Be part of a
  • high-growth, internationally recognised brand
  • Lead and shape the
  • global social strategy
  • Work closely with senior leadership in a
  • creative, fast-paced environment
  • Opportunity to make a
  • visible impact on brand growth and positioning

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