Social Media Manager
Skills
About This Role
Job Purpose
The Social Media Manager is responsible for developing and executing effective social media strategies that strengthen brand presence, increase engagement, and support business objectives.
The role requires staying up to date with the latest digital technologies and social media trends, alongside excellent communication skills and the ability to creatively express the company’s voice across multiple platforms.
Job Duties and Accountabilities
- Conduct research on current benchmark trends, competitor activity, and audience preferences to inform content and platform strategies.
- Design, create, and implement social media strategies and content (including text, imagery, video, and copy) in line with brand guidelines and business objectives.
- Drive organic follower growth, retain existing audiences, and increase engagement through consistent, relevant, and high‑quality content.
- Set clear objectives, monitor performance, and analyze results using platform analytics to measure ROI and optimize performance.
- Manage and oversee social media accounts across platforms such as
Facebook, Instagram, TikTok, and LinkedIn
- , ensuring consistency in tone, visuals, and messaging.
- Maintain visual standards across timelines, profile imagery, covers, and blog or platform layouts where applicable.
- Actively engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
- Propose and execute initiatives to enhance brand awareness, including campaigns, promotions, competitions, and the adoption of new platform features.
- Stay updated on emerging social media trends, digital technologies, platform updates, and design tools to continuously improve content quality and performance.
- Collaborate with internal stakeholders and creative teams to ensure alignment and timely delivery of content.
- Perform other duties related to the role as assigned by the Line Manager.
Compliance‑Related Responsibilities
- Adhere to all documented organizational and departmental procedures and maintain appropriate records related to role responsibilities.
- Exercise a duty of care in line with health and safety requirements and comply with organizational policies, procedures, and reporting standards.
Key Performance Indicators (KPIs)
- Brand consistency across all social media platforms
- Creative quality, measured through engagement metrics (e.g., engagement rate, reach, interactions)
- Innovation and adaptability to new trends, tools, and platform changes
- Timely delivery of campaigns and content projects
- Technical compliance across platforms (formats, specifications, quality standards)
- Stakeholder satisfaction and feedback
- Creative team performance and collaboration effectiveness
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