Social Media Manager
Skills
About This Role
Your Role
We are seeking a visionary Social Media Manager who understands the language of luxury and knows how to build digital narratives that resonate with high-net-worth audiences.
This role is ideal for someone with deep storytelling instincts, strong creative judgment, and a proven ability to elevate luxury brands across digital platforms.
You will lead and coordinate the management of 10+ social media accounts across platforms including Instagram, LinkedIn, TikTok, Facebook, YouTube, and others.
Your work will define how BARNES Dubai is perceived online - not just as a real estate firm, but as a tastemaker in the world of luxury living.
Key Responsibilities
- Oversee and grow the brand’s social presence across all platforms
- Develop and manage editorial calendars and strategic content pillars
- Guide and execute creative content, including Reels, carousels, animations, and branded visuals together with the content team
- Collaborate with internal and external teams (designers, videographers, photographers)
- Manage or support production for luxury video shoots and visual campaigns
- Use AI tools to streamline ideation, content creation, scheduling, and analytics
- Analyse performance data and adjust strategy to optimise reach and engagement
- Maintain a meticulous eye for aesthetic detail and editorial tone
Your Profile
- Experience with managing high-end brand accounts or working within top-tier creative agencies
- Strong sense of digital storytelling, campaign planning, and platform-native content
- Understanding of luxury audiences and their expectations across channels
- C2-level English fluency with exceptional writing and editing skills
- Strong skills in storytelling and a creative approach to content development
- Proficiency with Meta platforms, TikTok, LinkedIn, and AI content tools (e.g., ChatGPT, Jasper, Canva AI)
- Experience coordinating or leading branded photo/video shoots
- Ability to handle multiple accounts with consistency, polish, and timeliness
- Exceptional attention to detail in copy, visuals, and scheduling
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