Social Media Manager

Overview

1. Global Social Media Strategy

• Own and execute MH Markets' global social media strategy across all platforms and regions.
• Define platform-specific objectives, content pillars, audience personas, and engagement approaches for each market.
• Develop and maintain a global social content calendar aligned with market events, trading activity cycles, product launches, and seasonal campaigns.
• Set quarterly OKRs for social growth, engagement, and conversion — and own the results.

2. Content Creation & Direction

• Lead the ideation and production of high-quality, platform-native social content: short-form video, carousels, reels, stories, live sessions, and educational trading content.
• Brief and collaborate with the Brand & Creative team to produce on-brand visual assets, motion graphics, and video content at scale.
• Develop a trading-relevant content mix that balances educational value, market commentary, promotional messaging, and brand personality.
• Ensure all content is localised for target markets — adapting language, cultural references, and platform behaviour for each region.

3. Community Management & Engagement

• Manage community interactions across all platforms — responding to comments, DMs, and mentions in a timely, on-brand manner.
• Build engagement frameworks that grow active, loyal communities of traders around MH Markets' platforms.
• Monitor sentiment and escalate reputation risks or crisis signals to the PR & Crisis Management team promptly.
• Run community-building initiatives including polls, AMAs, trading challenges, and interactive campaigns.

4. Influencer & KOL Management

• Identify, onboard, and manage a global network of financial influencers, trading KOLs, and content creators across key markets.
• Develop clear briefs, campaign structures, and performance metrics for all influencer collaborations.
• Track influencer campaign performance and optimise the roster based on engagement quality, audience alignment, and conversion impact.
• Build long-term ambassador relationships with top-performing KOLs in priority markets.

5. Social Commerce & Conversion

• Build social-to-acquisition funnels that convert social audiences into registered, depositing traders.
• Collaborate with the Performance Marketing team to align organic social strategy with paid social campaigns.
• Develop lead generation content and CTAs tailored to each platform's native conversion formats.
• Track and report on social-attributed registrations, FTDs, and revenue contribution.

6. Analytics & Performance Reporting

• Track, analyse, and report on social KPIs: follower growth, reach, engagement rate, video views, click-through rates, and social-attributed conversions.
• Use social listening tools to monitor brand sentiment, share of voice, trending topics, and competitor activity.
• Deliver weekly and monthly social performance reports with clear insights and optimisation recommendations.
• Stay ahead of platform algorithm changes, emerging formats, and social trends relevant to financial services and trading.

7. Platform & Compliance Management

• Ensure all social content complies with relevant platform policies and financial services advertising regulations across all jurisdictions.
• Coordinate with Compliance and Legal to review promotional social posts, trading-related content, and performance claims.
• Manage social media account security, admin access, and platform settings across all profiles.

Job Types: Full-time, Permanent

Application Question(S)

• Are you agreeing to salary range 5000-8000 AED?