Social Media Manager
Skills
About This Role
Overview
This freelance opportunity is ideal for a creative professional passionate about fitness and wellness content.
The role focuses on managing and elevating the Instagram presence of a ladies-only boutique reformer Pilates studio located at Al Raha Beach, Abu Dhabi.
The selected candidate will be responsible for developing a cohesive monthly content calendar, producing engaging Reels, Stories, and grid posts, and ensuring all content aligns with the studio’s brand identity.
Onsite photo and video shoots are a key part of the role, requiring a hands-on approach and a keen eye for polished, on-brand visuals.
The position is part-time and best suited for someone based in Abu Dhabi or able to visit the studio regularly.
Deliverables
- Develop and execute a monthly Instagram content calendar, including grid posts, Reels, and Stories
- Conduct onsite photo and video shoots at the studio to capture high-quality, brand-aligned content
- Edit and produce engaging Reels and Stories tailored to the fitness and wellness audience
- Write compelling captions in English that reflect the studio’s tone and values
- Ensure all content maintains a consistent and polished visual identity
- Collaborate with studio staff to highlight classes, instructors, and special events
Requirements
- Proven experience managing Instagram accounts for fitness, wellness, or lifestyle brands
- Strong skills in photography, videography, and editing for social media (especially Reels)
- Proficiency with Instagram content creation tools and editing apps
- Excellent written English for captions and communication
- Ability to work independently and deliver content on schedule
- Based in Abu Dhabi or able to visit the studio regularly for onsite shoots
- Creative mindset with attention to detail and brand consistency
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.
Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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