Social Media Manager
Skills
About This Role
Overview
The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client s social media strategy for a well-known Abu Dhabi brand.
Ensuring that the client s social media campaign KPIs are aligned with the marketing objectives.
Digital Experience
- Digital knowledge and experience managing digital ad campaigns preferred
- Understanding of SEO (Search Engine Optimization)
Social Media
- Experience designing, planning, implementing, monitoring and reporting on ad campaign s performance essential
- Experience with Facebook and Google advertising and analytics
- Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:
Social Media Strategy
- Review competitor s social media
- Set clear and specific goals and objectives for all social media channels individually
- Discuss key themes and messages
- Discuss content style
- Discuss graphic style
- Discuss and develop video style
- English vs Arabic
- Knowledge of Key dates (International and National days)
- Meet with client to review social media strategy
- Approve final social media strategy with client and Digital Qube
- Ensure final client sign off before proceeding with campaign
Campaigns
- Suggest campaign themes and promotional ideas for social
- Produce Campaign calendar high level
- Review incentives and competitions
- Develop Project Plan & Handover dates
- Boosting strategy High level
- Agree on last minute request timeline
- Review
- Approve
- Sign off
Posting
- Write posts
- Discuss posts with graphic designer
- Create design with image preview
- Send first draft
- Review
- Update edits
- Finalise design
- Purchase images
- Review
- Approve
- Sign off
Community Management
- Agree strategy for managing the online community
- Set up discussion boards
- Write guidelines for responding to comments
- Agree approach
- Write standardised answers
- Social media guidelines and policy
- Branded style for posts
- Tone of voice
- Discuss
- Agree
Reporting
- Reporting (daily, weekly)
- Analytics Reports
- ROIs
Relationship Management
- It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
- Work closely with client and graphic designer for delivery of digital assets
- Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI s are aligned with campaign objectives
- Develop and maintain strong stakeholder relationships
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