Social Media Manager

About Health Nag

The role

Editorial strategy and content

• Develop social strategy and editorial calendars across Instagram, TikTok, and other relevant channels.
• Build series about everyday wellbeing, nutrition, gut health, recovery, and healthy habits using audience questions and approved brand information.
• Plan, research, script, film, and edit Reels, short videos, Stories, carousels, and other platform-appropriate content.
• Write captions, hooks, and prompts; collaborate on interviews and educational features, and maintain consistent visual identity and tone.
• Check sources and coordinate expert review where needed to keep health content accurate and credible.

Community and partnerships

• Manage comments, direct messages, polls, Q&As, and community features; respond warmly and share community stories with permission.
• Bring audience questions and feedback into editorial planning and coordinate order or service queries with Customer Experience.
• Identify and brief suitable creators, wellness professionals, and community contributors; coordinate content reviews and delivery.
• Capture events, tastings, collaborations, and activations as social stories; coordinate with marketing colleagues on schedules, assets, launches, and campaigns.

Publishing and performance

• Schedule, publish, and check content across social channels, adapting material to each platform.
• Track engagement quality, saves, shares, video retention, reach, and community growth.
• Share regular performance summaries and audience insights with recommendations for content to develop, test, or change.

What you will bring

• Experience managing social media for a consumer, wellness, lifestyle, or editorial brand, with a portfolio showing contribution to content and community growth.
• Strong editorial judgment and storytelling; ability to make complex wellness topics clear without losing meaning.
• Excellent English copywriting and a strong eye for imagery, layouts, and brand consistency.
• Hands-on short-form video skills, including scripting, filming, editing, and directing others.
• Community-first approach, interest in wellness and credible health education, and understanding of Instagram, TikTok, social analytics, and UAE or GCC culture.
• Organized and collaborative, with confidence owning a content calendar. CapCut, Canva, or Adobe Creative Cloud are suggested tools.

What success looks like

Pay

• AED 25,000 to AED 30,000 per month.

Work location

• Work location is in person.

Application

• Applicants are asked to complete the application form.