Social Media Lead

About This Role

Role Overview

The Social Media Lead is responsible for the end-to-end execution of Chemist Warehouse UAE's social media presence across Instagram, TikTok, LinkedIn and emerging platforms. This is a commercially driven role responsible for content creation, influencer management, campaign execution and ensuring alignment with in-store, e-commerce and paid media initiatives.

General Responsibilities

• Content creation & editing
• Create engaging retail-driven content aligned with catalogue themes and seasonal campaigns.
• Film and edit Reels, TikTok's, Stories and short-form videos.
• Develop educational, promotional and editorial content formats.
• Ensure alignment with Chemist Warehouse brand guidelines.
• Coordinate product and lifestyle shoots where required.
• Manage the social media content calendar in alignment with marketing schedule.

Influencer & Content Creator Management

• Identify and onboard influencers aligned with wellness, beauty and health categories.
• Create structured influencer briefs including deliverables and timelines.
• Negotiate rate cards and ensure ROI-driven agreements.
• Manage contracts, usage rights and compliance requirements.
• Track influencer performance and ensure completion of deliverables.
• Coordinate PR gifting and influencer seeding campaigns.

Campaign & Consumer Promotion Execution

• Support omni-channel campaign execution across social, e-commerce and in-store.
• Manage social media competitions including mechanics and winner selection.
• Support brand-funded social packages and partnership deliverables.
• Assist with event coverage including store openings and activations.
• Work with paid media to amplify high-performing content.

Reporting & Performance Tracking

• Monitor KPIs including engagement, reach and conversion signals.
• Provide weekly performance reports with insights and recommendations.
• Track influencer ROI and campaign performance.
• Identify trends and optimise content strategy accordingly.

Teamwork and Relationships

• Work closely with other members or marketing team to complete socials deliverables within time frame
• Work with and encourage working relationships with staff at store level
• Work with and encourage working relationships with Talent & Content creators
• Promote and demonstrate a positive 'can do' attitude

Qualifications And Experience

• 2–4 years' experience in social media or digital marketing.
• Retail, beauty or FMCG experience preferred.
• Experience working with influencers and negotiating rates.
• Experience managing competitions and consumer promotions.
• Understanding of UAE influencer compliance preferred.
• Strong video editing skills (CapCut, Adobe Premiere, Canva or similar).
• Strong copywriting skills suited to retail and community engagement.
• Understanding of Meta Business Suite and TikTok analytics.
• Ability to create structured briefs and manage production timelines.
• Strong organizational and project management skills.

Personal Attributes

• Ability to communicate clearly and effectively both verbally and in writing
• Great organisational skills and attention to detail
• Collaborative team player able to work cross-functionally.
• Ability to manage and prioritise tasks
• Strong customer service skills
• Enthusiastic & Energetic
• Excellent teamwork
• Willingness to learn
• Adaptability to campaign and strategy changes
• Hour Flexibility
• Commercially minded and results driven.
• Confident negotiator and communicator.
• Creative yet data driven

Note: Due to high volume of applicants, only shortlisted candidates will be contacted.