Social Media Executive & Content Creator

About Ayana Holding

Key Responsibilities

• Develop, plan, and execute engaging social media strategies aligned with the company's branding and marketing objectives.
• Create high-quality content, including graphics, photos, videos, reels, stories, and written copy for social media platforms.
• Manage and maintain the company's social media accounts, including Instagram, LinkedIn, Facebook, TikTok, X (Twitter), and YouTube.
• Produce creative content that reflects the company's brand identity and supports marketing campaigns.
• Capture and edit photo and video content for corporate events, projects, interviews, and behind-the-scenes activities.
• Schedule and publish content using social media management tools.
• Monitor social media channels, respond to comments and messages when required, and engage with the online community.
• Track social media performance and prepare monthly analytics reports with recommendations for improvement.
• Stay updated on digital marketing trends, platform updates, and emerging content formats.
• Collaborate with internal departments, designers, and external agencies to ensure consistent brand messaging.
• Assist in planning and executing digital marketing campaigns, corporate events, and promotional activities.
• Ensure all content aligns with the company's brand guidelines and communication standards.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
• Minimum of 2–4 years of experience in social media management and content creation.
• Strong portfolio showcasing social media campaigns, photography, videography, graphic design, and video editing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, or similar creative tools.
• Experience with video editing for short-form content such as Instagram Reels, TikTok, and YouTube Shorts.
• Excellent copywriting and storytelling skills in English (Arabic is an advantage).
• Knowledge of social media analytics and scheduling tools.
• Strong understanding of current social media trends, algorithms, and best practices.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Creative mindset with strong attention to detail and the ability to work in a fast-paced environment.

Preferred Qualifications

• Experience working with corporate brands, holding companies, real estate, hospitality, luxury, or lifestyle brands.
• Photography and videography skills.
• Basic graphic design and motion graphics experience.
• Knowledge of paid social media campaigns is an advantage.