Social Media Executive
Role Overview
Social Media Marketer role supporting a fashion and lifestyle brand through Ratch AI.
Build the brand's social presence from launch, shaping its content, creators, campaigns, and community.
Reports to the Brand Marketing Lead and works with founders and creative partners.
Key Skills for This Role
Full Job Posting
Role overview
Social Media Marketer role supporting a fashion and lifestyle brand through Ratch AI.
Build the brand's social presence from launch, shaping its content, creators, campaigns, and community.
Reports to the Brand Marketing Lead and works with founders and creative partners.
Responsibilities
- Own and grow Instagram, with potential expansion to other platforms.
- Build a social strategy for Gen Z women and manage the content calendar.
- Concept, shoot, and edit reels, stories, and short-form video.
- Manage influencer relationships and campaigns, including outreach, negotiation, approvals, and delivery.
- Write brand-voice captions, hooks, and campaign copy; track reach, engagement, and conversions.
- Work on launch and rebranding initiatives and build community through follower engagement.
Must-have qualifications
- Hands-on social work for a fashion, beauty, lifestyle, or e-commerce brand, or an engaged personal creator page.
- Influencer or creator experience, or personal-page brand collaborations.
- Short-form video shooting and basic editing, with examples of work created by the candidate.
- Comfort appearing on camera for women's fashion content.
- Strong copywriting, storytelling, and understanding of Gen Z culture and fashion trends.
- Self-directed, creative approach and comfort with startup pace and a six-day in-office week through the first year.
Preferred experience
- Own content page with a meaningful follower base and experience growing a brand page from zero to an engaged community are good to have.
- Exposure to YouTube Shorts, Snapchat, Reddit, or X as growth channels is good to have.
Location and work mode
- Electronic City, Bengaluru, Karnataka; on-site and in person.
- Six days a week in office through the first year.
Compensation
- Pay is ₹700,000 to ₹1,000,000 per year.
About the brand
The Bengaluru-based fashion-tech company is building a Gen Z women's fashion brand powered by AI.
The small, founder-led team handles design, production, branding, and customer experience in house.
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