Social Media & Content Executive

Overview

Social Media Management

• Manage day-to-day social media activities for multiple brands across platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Develop and execute social media strategies tailored to each brand's objectives, target audience, and market positioning.
• Create, schedule, and publish content according to approved content calendars.
• Monitor community engagement, respond to comments and messages, and escalate customer inquiries when required.
• Ensure brand consistency across all social media communications and content.
• Stay informed on industry trends, platform updates, and emerging digital marketing opportunities.
• Track performance metrics and prepare monthly reports with actionable insights and recommendations.

Content Creation & Management

• Develop engaging written, visual, and video content for multiple brands.
• Write compelling captions, social media copy, blog content, website content, and marketing materials.
• Coordinate with graphic designers, photographers, videographers, and external agencies to produce high-quality content.
• Maintain and manage content calendars, ensuring timely delivery of content across all accounts.
• Adapt content formats and messaging to suit different platforms and audience segments.
• Ensure all content aligns with brand guidelines and marketing objectives.

Campaign & Marketing Support

• Support the planning and execution of digital marketing campaigns, product launches, promotions, and events.
• Collaborate with internal & external stakeholders to gather content and develop creative concepts.
• Conduct competitor analysis and market research to identify content opportunities and best practices.
• Assist with influencer partnerships, collaborations, and user-generated content initiatives.
• Identify opportunities to improve engagement, reach, and audience growth across all managed accounts.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• 2–4 years of experience managing social media accounts and creating digital content, preferably across multiple brands.
• Strong copywriting, editing, and communication skills.
• Proven ability to manage multiple projects, deadlines, and brand requirements simultaneously.
• Strong understanding of social media platforms, content trends, and audience engagement strategies.
• Experience using social media scheduling and analytics tools.
• Basic photography, graphic design, and video editing skills are an advantage.