Social Media Content Creator – Real Estate

Overview

• Create high-quality social media content, including reels, TikToks, stories, posts, short videos, and on-camera content
• Develop creative content ideas, scripts, hooks, captions, and concepts that match the company’s brand identity and target audience
• Shoot and edit property videos, office content, staff videos, community/lifestyle content, and promotional campaigns
• Manage and organize the monthly content calendar in coordination with the marketing team
• Stay updated with social media trends, platform algorithms, viral formats, and competitor activity in the UAE real estate market
• Support the marketing team in planning campaigns for lead generation, brand awareness, new projects, property launches, and company announcements
• Coordinate with the graphic designer, videographer, sales team, and management to produce timely and high-quality content
• Write captions, video scripts, voice-over scripts, and short advertising content for different platforms
• Monitor content performance and suggest improvements based on engagement, reach, views, and lead quality
• Assist in community management by responding to comments, messages, and audience engagement when required
• Ensure all content is professional, accurate, visually appealing, and aligned with the company’s tone, brand guidelines, and business objectives
• Support with basic paid social media campaign content when needed
• Maintain organized files for all photos, videos, drafts, scripts, and published content