Social Media Associate
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Key skills for this role
About the Role
* The Social Media Associate will support the execution and management of social media activities across multiple client accounts.
Key Skills for This Role
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Role Overview
- The Social Media Associate will support the execution and management of social media activities across multiple client accounts. This role is ideal for a creative, organized, and trend-driven individual who understands platform best practices and can contribute to content performance, community growth, and engagement across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
Key Responsibilities
- ***Social Media Management***
- Manage day-to-day social media activities across multiple client accounts.
- Schedule and publish content according to approved content calendars.
- Monitor comments, messages, mentions, and community engagement.
- Ensure content aligns with brand guidelines, tone of voice, and campaign objectives.
- ***Content Coordination***
- Support the development of content briefs, captions, reels, TikTok concepts, and social-first campaigns.
- Coordinate content shoots, influencer deliverables, product seeding, and campaign assets.
- Maintain organized content libraries and asset management systems.
- ***Copywriting and Captions***
- Draft social media captions, story text, short-form video copy, hashtags, and call-to-actions.
- Adapt copy based on platform, audience, campaign objective, and client tone.
- Support bilingual or localized content
- ***Community Management***
- Respond to community interactions based on approved guidelines.
- Escalate customer concerns and sensitive issues when required.
- Support audience engagement through interactive content and community-building initiatives.
- ***Trend and Competitor Monitoring***
- Monitor social media trends, viral formats, sounds, creator styles, and platform updates.
- Research competitor activity and prepare simple observations or recommendations.
- Suggest fresh content ideas that are relevant to each client’s industry and audience.
- ***Reporting and Performance Tracking***
- Assist in preparing weekly or monthly social media performance reports.
- Track basic metrics such as reach, engagement, follower growth, saves, shares, views, and top-performing content.
- Highlight key learnings and content opportunities for future planning.
Skills & Qualifications
- 1–2 years of experience in Social Media, Digital Marketing, Content Creation, or a related field.
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms.
- Excellent copywriting and communication skills.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Basic understanding of social media analytics and performance reporting.
- Experience using Meta Business Suite, Canva, and other social media management tools.
- Fluency in English; Arabic language skills are an advantage.
Preferred Skills
- Experience in beauty, fashion, lifestyle, retail, or luxury brands.
- Basic Arabic copy understanding is preferred but not required.
- Experience with influencer coordination, product seeding, or event content coverage.
- Basic photo/video editing skills for reels, stories, and TikTok content.
- Familiarity with tools such as Meta Business Suite, Canva, Figma and Slack.
Ideal Candidate Profile
- A proactive, social-first professional with a strong understanding of digital culture, content trends, and audience behavior. The ideal candidate combines creativity with attention to detail and is passionate about creating content that drives engagement, growth, and measurable results.
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