Head of Strategy
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Key skills for this role
About the Role
We are seeking a strategic and insight-driven Head of Strategy to lead the development of integrated marketing strategies that drive business growth and client success.
Key Skills for This Role
Full Job Posting
Role Overview
- We are seeking a strategic and insight-driven Head of Strategy to lead the development of integrated marketing strategies that drive business growth and client success.
- This role will be responsible for translating consumer insights, market trends, and performance data into actionable recommendations, while collaborating closely with creative, communications, media, and client service teams.
- As a key member of the leadership team, you will support new business opportunities, strengthen client relationships, and help shape the agency’s strategic direction across the GCC and Middle East markets.
*Strategic Leadership & Client Excellence*
- Lead the development of integrated marketing and brand strategies for key clients, translating business objectives, consumer insights, and market opportunities into actionable plans and insight-led creative briefs.
- Serve as the strategic advisor for client accounts, partnering with senior stakeholders to address business challenges, identify growth opportunities, and strengthen brand positioning.
- Define success metrics, monitor campaign performance, and deliver data-driven recommendations based on audience engagement, campaign effectiveness, and ROI.
*Market Insights & Research*
- Lead consumer, category, and cultural research initiatives to uncover actionable insights that inform brand, marketing, and communications strategies.
- Conduct market assessments, competitor analysis, audience segmentation, and trend forecasting to identify opportunities and support strategic decision-making.
- Translate research findings, performance data, and market intelligence into recommendations that enhance brand relevance and marketing effectiveness.
*Business Growth & Innovation*
- Support new business development through market research, consumer insights, competitive analysis, and the development of strategic pitch and go-to-market recommendations.
- Collaborate with creative, communications, media, and digital teams to develop integrated solutions that address client challenges and business objectives.
- Identify growth opportunities across client portfolios by analyzing market trends, audience behavior, and campaign performance data to inform strategic recommendations and service innovation.
- ***Team Development***
- Provide strategic leadership, mentorship, and guidance to planners, account managers, and junior team members across the agency.
- Lead workshops, training initiatives, and knowledge-sharing sessions to strengthen strategic capabilities and planning effectiveness.
- Establish and promote best practices, planning frameworks, and data-driven decision-making processes that improve team performance and quality of deliverables.
Qualifications & Requirements
- 5–8 years of experience in strategic planning, brand strategy, marketing, advertising, or consulting, preferably within an agency, marketing services, or consultancy environment.
- Demonstrated experience developing and executing integrated marketing strategies across digital, social, content, media, and PR channels.
- Experience supporting business growth through strategic planning, market analysis, and new business pitches.
- Understanding of GCC and Middle East consumer behavior, market dynamics, and industry trends.
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