Social Media Assistant

About Us

The Role

Key Responsibilities

• Support the delivery of the brand’s social media strategy across key platforms including Instagram, TikTok, Facebook, Pinterest and YouTube.
• Assist with the planning, scheduling, and publishing of content across all social channels, ensuring content is delivered on time and aligned with campaign objectives.
• Help execute social-first campaign activity, supporting the rollout of campaigns across multiple platforms in line with the wider brand and marketing strategy.
• Monitor social media channels daily, engaging with the community and escalating customer queries where appropriate.
• Assist with social listening, identifying relevant trends, cultural moments, and audience insights to help inform content creation and strategy.
• Support the creation of reactive, trend-led content, helping the team respond quickly to emerging opportunities and conversations.
• Monitor and report on social media performance using platform insights and analytics tools, highlighting key learnings and opportunities for optimisation.
• Conduct competitor and industry research, keeping the team informed of platform updates, emerging trends, and best practices.
• Assist in driving follower growth, engagement, and brand awareness through creative content ideas and community-focused activity.
• Support the Outreach team by helping to manage and organise UGC content, ensuring content pillars and campaign requirements are met.
• Work closely with the Brand, PR, Creative, and Marketing teams to support the creation and delivery of social-first content.
• Help maintain a consistent brand tone of voice across all social channels, ensuring all content aligns with brand guidelines.
• Support the coordination of content shoots, influencer content, and campaign assets where required.
• Assist with administrative tasks including content calendars, asset management, reporting, and campaign tracking.

More About You

• Previous experience in a social media, digital marketing, or content-focused role.
• Strong understanding of major social media platforms and current social media trends.
• Highly creative with a passion for fashion, culture, and digital content.
• Excellent organisational skills with the ability to manage multiple tasks in a fast-paced environment.
• Strong attention to detail and ability to work accurately under deadlines.
• Comfortable using social media scheduling and reporting tools, as well as native platform analytics.
• Basic editing skills across short-form video content, Reels, TikTok, and mobile editing apps.
• A proactive self-starter who is eager to learn and contribute fresh ideas.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Positive, enthusiastic, and passionate about building engaging online communities.
• Experience within fashion, beauty, lifestyle, or e-commerce brands is desirable but not essential.