Social Media and Content Manager
Role Overview
Own social media strategy and content execution across three separate brands and accounts.
Manage distinct brand identities, audiences, and content strategies across the accounts.
The role combines content creation, social media strategy, and brand management.
Key Skills for This Role
Full Job Posting
Location and Employment
- The role is based in Business Bay, Dubai.
- The position is full-time and office-based.
- The advertised salary is AED 8,000–11,000 per month.
About the Role
Own social media strategy and content execution across three separate brands and accounts.
Manage distinct brand identities, audiences, and content strategies across the accounts.
The role combines content creation, social media strategy, and brand management.
Core Responsibilities
- Manage Instagram, TikTok, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Create separate monthly and weekly content calendars for each brand.
- Develop concepts for Reels, short-form videos, educational content, property videos, recruitment content, and campaigns.
- Write hooks, captions, scripts, and video concepts.
- Coordinate with videographers, designers, editors, developers, and internal teams.
- Plan property shoots and other content productions.
- Identify trends and convert them into relevant brand content.
- Track performance metrics and continuously improve the content strategy.
Real Estate Brand Focus
Create content covering Dubai real estate market insights, investment opportunities, land and plot opportunities, and project analysis.
Develop area comparisons, market trends and updates, buyer and investor education, and high-quality property presentations.
Create leadership and personal-brand content while demonstrating real market knowledge.
Recruitment Platform Focus
Build the upcoming recruitment technology platform's social media presence from its early stages.
Create pre-launch awareness, product and feature introductions, job-seeker content, employer and recruiter content, and career education.
Support launch campaigns, founder content, influencer and creator collaborations, user acquisition, and growth campaigns.
Required Qualifications
- At least 5 years of professional social media or content experience.
- Strong understanding of Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
- Excellent short-form video, storytelling, copywriting, and scriptwriting skills.
- Ability to manage multiple brands, plan content, generate ideas independently, and understand social media trends and algorithms.
- Good understanding of branding and visual presentation.
Preferred Experience
- UAE experience is preferred.
- Dubai real estate experience is advantageous, but strong content ability is more important.
- Experience launching or growing a new brand or startup is a major advantage.
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