Social Media & Content Manager
Skills
About This Role
Duties
& Responsibilities Strategy & Planning Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives) Produce monthly content calendars aligned with marketing campaigns and seasonal promotions. Content Creation & Production Shoot, edit and publish Reels, Stories, static posts and other on-brand content. Coordinate all aspects of photo/video shoots working with chefs, restaurant managers and the Social Media Executive on creative direction and talent coordination. Community Management Engage daily with followers: respond to comments, DMs and mentions promptly and on-brand. Monitor sentiment, highlight user-generated content and flag emerging trends or issues. Influencer & Partner Relations (with PR Agency) In partnership with our PR agency, identify, vet and reach out to local influencers and content creators. Collaborate with the PR agency to negotiate partnerships, manage deliverables and track performance metrics. Cross-Functional Collaboration You ll work closely with: Marketing Team aligning social campaigns with wider promotions and PR activities Creative & Design on asset development, post-production and visual consistency Operations syncing on menus, new openings and in-store activations External Vendors including influencers, photographers and video producers Requirements & Qualifications 3+ years hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house) Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends and ad formats Excellent copywriting skills and a keen eye
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