Social Data & Analytics Specialist

Role overview

Key responsibilities

• Monitor and report performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat, and other relevant platforms.
• Build and maintain dashboards, reports, and KPI tracking frameworks for clients and internal teams.
• Analyze audience behavior, engagement, reach, impressions, follower growth, content performance, and conversion metrics.
• Translate data into practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening, and industry trend analysis.
• Collaborate with Social Media, Creative, Strategy, and Account Management teams on data-driven decisions.
• Measure organic and paid social campaign effectiveness and identify optimization opportunities.
• Support campaign planning, client pitches, and strategic recommendations with research and data.
• Present findings to internal stakeholders and clients; maintain data accuracy and reporting best practices.

Requirements

• At least three years of experience in social media analytics, digital marketing analytics, or a similar role; agency experience is preferred.
• Strong knowledge of social media analytics tools such as Sprout Social and Emplifi.
• Strong understanding of social media KPIs, audience insights, campaign measurement, and performance optimization.
• Ability to interpret large datasets and communicate insights to non-technical stakeholders.
• Experience with both organic and paid social media data.
• Excellent written and verbal communication in English; Arabic is an advantage.

Candidate strengths

• Excellent analytical, problem-solving, and presentation skills.
• Strong attention to detail and ability to manage reporting across multiple clients and campaigns.
• The employer seeks someone curious, proactive, and commercially aware who can explain what data means and recommend next steps.