SMM/Content Manager, 5x10

Creative Director, 5x10

A Few Examples

• Grew Paynet from 150K to 1.5M active users in a year. We produce 20+ creatives weekly, run 360 campaigns, redesign the app.
• Developed brand and communications for UK fintech Ayan, which raised a £10M seed round and became a top-3 Islamic fintech startup in the UK.
• We operate in Central Asia (Uzbekistan, Kazakhstan, Tajikistan), UAE, and the UK.
• Team of 45, fully remote.
• The problem:
• we do great work, but few people know about us.
• We have 80+ case studies, hundreds of visuals, results with numbers.
• We need someone to turn this into content that attracts clients.

What You'Ll Do

Specifically

• Gather materials from the team after project completion (talk to project managers, designers, founders)
• Package case studies into text: challenge → solution → result (with numbers, no fluff)
• Write posts for social media platforms (2-3 per week): case studies, expert opinions, industry insights
• Adapt content for different formats: long post for Facebook, short for Instagram, detailed for Behance
• Coordinate with designers (brief on visuals, provide references, review results)
• Publish content on FB, Instagram, Behance, Dribbble, Pinterest
• Publish daily visuals (illustrations, 3D, video) created by the team
• Prepare materials for partner channels
• Collect analytics: what works, what doesn't, which content brings leads
• Deliver weekly reports: what was published, metrics, insights
• Deal cycle:
• content → website visit → inquiry → handoff to sales

Kpis

• 2-3 full posts per week on FB
• 5-7 daily visuals on Instagram/Dribbble
• 1-2 case studies per week on Behance
• +500 Telegram subscribers per month (first 3 months)
• 2-3 inquiries through social media per month (after 2nd month)

Required

• 2-3 years experience in SMM, content marketing, or copywriting
• Experience working with B2B audiences (agencies, product companies, startups)
• Understanding of creative industry (design, branding, marketing)
• Can write: case studies, posts, long-form content (no fluff, concrete, with numbers)
• Know how FB, Instagram, Behance, Dribbble work
• Understand how to gather and package case studies (challenge → solution → result)
• Can work with designers: brief tasks, provide references, review results
• English B2+ (read, write, can adapt texts with AI)
• Self-driven — don't wait for nudges, find materials and solve problems yourself
• Proactive — see what can be improved, suggest ideas
• Communicative — easily engage with team, extract information
• Organized — maintain content calendar, don't miss deadlines
• Well-versed — know how other agencies package cases, follow trends
• Nice to have
• Experience in creative agency or design studio
• Portfolio with examples of case studies you've packaged
• Understanding of metrics: CAC, LTV, conversion (basic level)
• Can work in Figma (basic: cropping, export, simple edits)
• Experience with Notion, Asana, Trello (task management)

Terms

• $2,000 - $3,000 based on interview results
• Fully remote, no office, entities in UAE, Lithuania, Russia, Uzbekistan, Tajikistan
• Culture of trust and independence

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