SME Sales Enablement Manager SME Cards
Skills
About This Role
Core Responsibilities
- and Accountabilities:
- Define and cascade SME card acquisition targets across branch, relationship management (RM), digital, and third-party channels in line with overall business objectives.
- Translate portfolio-level goals into actionable, channel-wise, and resource-level targets.
- Track performance versus targets and continuously refine acquisition plans based on funnel analytics.
2. Sales Incentive & Contest Design
- Design, implement, and manage sales incentive structures for SME sales teams, RMs, and acquisition partners to drive sustained performance.
- Conceptualize and execute sales contests and short-term campaigns to accelerate acquisition momentum, improve activation, and clear backlog.
- Work closely with HR, finance, and channel owners to ensure incentive plans are commercially viable and operationally executable.
3. Channel Coordination & Stakeholder Management
- Function as a single point of contact for SME card acquisition performance across branches, third-party agencies, and digital channels.
- Liaise with channel heads to align on targets, capacity, productivity metrics, and tactical interventions.
- Identify channel-specific issues and work with relevant stakeholders to unlock growth opportunities.
4. Sales Funnel & Process Management
- Own the end-to-end SME card sales funnel from lead generation to approval, card issuance, and activation.
- Identify and address bottlenecks across sales, credit, onboarding, and fulfilment processes that delay conversions.
- Partner with credit, operations, and product teams to streamline workflows, reduce TAT, and clear acquisition backlog.
5. Training & Capability Building
- Design and deliver structured training programs for RMs, SME sales teams, credit teams, and sales operations on:
- SME card proposition and value articulation
- Sales process and documentation requirements
- Credit policies and common approval challenges
- Develop standard sales playbooks, FAQs, and enablement materials to improve frontline effectiveness.
6. MIS, Reporting & Performance Governance
- Develop and maintain robust MIS and dashboards covering pipeline health, conversion metrics, TAT, approvals, and backlog.
- Provide regular performance updates and insights to senior management and channel heads.
- Use data-driven insights to recommend corrective actions, campaign tweaks, and process improvements.
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SME Sales Enablement Manager – SME Cards
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Job Title : SME Sales Enablement Manager – SME Cards Term : 6/ 12 months Location : Riyadh, KSA PURPOSE OF THE PROJECT The SME Sales Enablement Manager will be responsible for driving SME card acquisition growth in the K
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