SME Sales Enablement Manager – SME Cards

Job Title

Term

Location

Purpose Of The Project

1. Acquisition Strategy & Target Setting

• Define and cascade SME card acquisition targets across branch, relationship management (RM), digital, and third-party channels in line with overall business objectives.
• Translate portfolio-level goals into actionable, channel-wise, and resource-level targets.
• Track performance versus targets and continuously refine acquisition plans based on funnel analytics.

2. Sales Incentive & Contest Design

• Design, implement, and manage sales incentive structures for SME sales teams, RMs, and acquisition partners to drive sustained performance.
• Conceptualize and execute sales contests and short-term campaigns to accelerate acquisition momentum, improve activation, and clear backlog.
• Work closely with HR, finance, and channel owners to ensure incentive plans are commercially viable and operationally executable.

3. Channel Coordination & Stakeholder Management

• Function as a single point of contact for SME card acquisition performance across branches, third-party agencies, and digital channels.
• Liaise with channel heads to align on targets, capacity, productivity metrics, and tactical interventions.
• Identify channel-specific issues and work with relevant stakeholders to unlock growth opportunities.

4. Sales Funnel & Process Management

• Own the end-to-end SME card sales funnel from lead generation to approval, card issuance, and activation.
• Identify and address bottlenecks across sales, credit, onboarding, and fulfilment processes that delay conversions.
• Partner with credit, operations, and product teams to streamline workflows, reduce TAT, and clear acquisition backlog.

5. Training & Capability Building

• Design and deliver structured training programs for RMs, SME sales teams, credit teams, and sales operations on:
• SME card proposition and value articulation
• Sales process and documentation requirements
• Credit policies and common approval challenges
• Develop standard sales playbooks, FAQs, and enablement materials to improve frontline effectiveness.

6. MIS, Reporting & Performance Governance

• Develop and maintain robust MIS and dashboards covering pipeline health, conversion metrics, TAT, approvals, and backlog.
• Provide regular performance updates and insights to senior management and channel heads.
• Use data-driven insights to recommend corrective actions, campaign tweaks, and process improvements.
• Knowledge and Experience:
• 7–10+ years of experience in SME banking, cards, or B2B sales enablement, preferably within the KSA market.
• Strong understanding of SME card products, acquisition models, credit processes, and sales operations.
• Proven experience in sales target setting, incentive design, and performance management.
• Hands-on exposure to multi-channel sales models (branch, digital, third-party/DSA).
• Strong stakeholder management skills with the ability to influence channel heads and cross-functional teams.
• Deep analytical mindset with experience in MIS, dashboards, and funnel analytics.
• Experience in training delivery and frontline capability building.
• Strong communication skills in English; Arabic proficiency is a strong advantage.

Key Success Metrics

• Achievement of SME card acquisition and activation targets
• Improvement in funnel conversion rates and TAT
• Reduction in approval and onboarding backlog
• Sales productivity uplift across channels
• Effectiveness of incentive programs and sales contests

Mandatory Skills

• Bachelor's degree in Finance, Business, Technology, or a related field (Master's preferred).
• Previous experience within Banking, Digital Payment & Card solutions, or the FinTech industry.
• Regional experience across the GCC, including working in a faced-paced matrix organisation.
• Excellent communication skills (written, verbal, and presentation) in English; fluency in Arabic preferred.

Preferred Skills

• The ability to analyse data, troubleshoot payment issues, optimize processes, and make data-driven decisions.
• Good understanding of payment systems, digital platforms, system workflows, security basics, and industry technologies.
• An understanding of regional regulations across financial services or payment networks.