SEO Specialist

Role overview

Key responsibilities

• Develop an SEO plan covering music and dance services, branch locations and ecommerce categories, with clear priorities and success measures.
• Conduct keyword research, competitor analysis and search-intent mapping using SEMrush, Google Keyword Planner and relevant tools.
• Optimise service pages, product listings, blogs and landing pages, including titles, headings, URLs, internal links and content briefs.
• Audit crawling, indexing, duplicate content, redirects, canonical tags and broken links; implement fixes within access and capability and brief the developer on code-level changes.
• Manage SEO settings in WordPress and Shopify, using Yoast SEO or Rank Math where relevant; apply basic HTML changes and validate results.
• Improve local visibility for branches through location pages, Google Business Profile optimisation and consistent business information, coordinating with branch teams.
• Review speed, mobile usability and Core Web Vitals with PageSpeed Insights; prioritise improvements with the Website Developer.
• Monitor Search Console and analytics data, report organic traffic, visibility and conversions, and develop relevant link-building opportunities without manipulative tactics.

Experience and qualifications

• Proven hands-on SEO experience covering keyword research, on-page optimisation, technical audits and local search.
• Practical experience optimising both WordPress and Shopify websites, with basic HTML and troubleshooting capability.
• Working knowledge of Search Console, Google Analytics, Keyword Planner, PageSpeed Insights and SEMrush; experience with Yoast SEO and/or Rank Math.
• Ability to explain measurable SEO results and turn data into actions. Ecommerce and multi-location local-business experience are advantageous.