SEO Specialist

About This Role

We are looking for a performance-driven SEO Specialist to manage and scale organic growth across multiple travel and visa websites. The role requires strong expertise in ranking, traffic growth, organic lead generation and has hands-on knowledge with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

You will own 2–4 websites, primarily across the Travel & Tourism domains. You must understand these categories deeply and be able to run strategy, execution, monitoring, and reporting independently, without hand-holding.

Key Responsibilities

1. SEO Strategy & Execution

● Develop and execute SEO strategies across multiple domains (visa, travel, tours).

● Improve keyword rankings, organic traffic, and conversions.

● Manage on-page, off-page, and technical SEO activities end-to-end.

2. Technical SEO

● Identify and resolve indexing issues, crawl errors, and performance gaps.

● Work closely with developers on Core Web Vitals, site speed, and technical fixes.

● Ensure proper site structure, internal linking, and hreflang implementation for international targeting.

3. Content Strategy & Optimization

● Plan and optimize high-intent landing pages (visa, visa change, travel routes).

● Guide content writers to align with search intent and conversion goals.

● Ensure content accuracy, consistency, and strong trust signals.

4. Performance Tracking & Reporting

● Monitor performance using Google Search Console, GA4, SEMrush, Ahrefs.

● Track rankings, traffic, leads, and conversions.

● Analyze performance drops (e.g., after Google updates) and implement recovery strategies.

5. Competitor & Market Analysis

● Analyze competitor websites across different regions.

● Identify keyword gaps, backlink opportunities, and content improvements.

6. Off-Page SEO & Authority Building

● Build high-quality backlinks through outreach, partnerships, and PR collaborations.

● Improve domain authority and overall website credibility.

7. AI Visibility Understanding (AEO / GEO)

● Understand evolving search trends including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

● Structure content to improve visibility across modern search experiences (featured snippets, AI-driven results, etc.)

● Test prompts to understand when and why brands get mentioned

● Improve citation probability by strengthening trust signals and expert positioning

8. Conversion-Focused Optimization

● Work closely with marketing and paid media teams to improve lead quality.

● Optimize landing pages for better conversion rates (CRO mindset).

Key Requirements

● 5+ years of hands-on SEO experience (travel/visa industry preferred).

● Strong understanding of Google algorithms, E-E-A-T, and search intent.

● Experience managing multiple websites or international SEO projects.

● Proven track record of improving rankings and generating leads.

● Expertise in tools like Google Search Console, GA4, SEMrush/Ahrefs

● Basic understanding of technical SEO, HTML

Job Types: Full-time, Permanent

Application Question(s):

• Do you have experience in Travel and Tourism Industry?

Experience:

• SEO: 5 years (Required)

Work Location: In person