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SEO Specialist

Travel Bot
Dubai, UAE
fulltime
2 months ago
Search Engine OptimizationKeyword ResearchOn-Page SEOOff-Page SEOTechnical SEOContent Marketing
Free

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Search Engine OptimizationKeyword ResearchOn-Page SEO
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Overview

We are looking for a performance-driven SEO Specialist to manage and scale organic growth across multiple travel and visa websites.

The role requires strong expertise in ranking, traffic growth, organic lead generation and has hands-on knowledge with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

You will own 2–4 websites, primarily across the Travel & Tourism domains.

You must understand these categories deeply and be able to run strategy, execution, monitoring, and reporting independently, without hand-holding.

1. SEO Strategy & Execution

  • Develop and execute SEO strategies across multiple domains (visa, travel, tours).
  • Improve keyword rankings, organic traffic, and conversions.
  • Manage on-page, off-page, and technical SEO activities end-to-end.

2. Technical SEO

  • Identify and resolve indexing issues, crawl errors, and performance gaps.
  • Work closely with developers on Core Web Vitals, site speed, and technical fixes.
  • Ensure proper site structure, internal linking, and hreflang implementation for international targeting.

3. Content Strategy & Optimization

  • Plan and optimize high-intent landing pages (visa, visa change, travel routes).
  • Guide content writers to align with search intent and conversion goals.
  • Ensure content accuracy, consistency, and strong trust signals.

4. Performance Tracking & Reporting

  • Monitor performance using Google Search Console, GA4, SEMrush, Ahrefs.
  • Track rankings, traffic, leads, and conversions.
  • Analyze performance drops (e.g., after Google updates) and implement recovery strategies.

5. Competitor & Market Analysis

  • Analyze competitor websites across different regions.
  • Identify keyword gaps, backlink opportunities, and content improvements.

6. Off-Page SEO & Authority Building

  • Build high-quality backlinks through outreach, partnerships, and PR collaborations.
  • Improve domain authority and overall website credibility.

7. AI Visibility Understanding (AEO And GEO)

  • Understand evolving search trends including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
  • Structure content to improve visibility across modern search experiences (featured snippets, AI-driven results, etc.)
  • Test prompts to understand when and why brands get mentioned
  • Improve citation probability by strengthening trust signals and expert positioning

8. Conversion-Focused Optimization

  • Work closely with marketing and paid media teams to improve lead quality.
  • Optimize landing pages for better conversion rates (CRO mindset).

Key Requirements

  • 5+ years of hands-on SEO experience (travel/visa industry preferred).
  • Strong understanding of Google algorithms, E-E-A-T, and search intent.
  • Experience managing multiple websites or international SEO projects.
  • Proven track record of improving rankings and generating leads.
  • Expertise in tools like Google Search Console, GA4, SEMrush/Ahrefs
  • Basic understanding of technical SEO, HTML

Application Question(S)

  • Do you have experience in Travel and Tourism Industry?

Experience

  • SEO: 5 years (Required)

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