SEO Specialist
Job Responsibilities Develop and implement SEO strategies to improve the company’s visibility on Google and other search engines. Conduct keyword research for healthcare, homecare, nursing care, elderly care, physiotherapy, doctor-on-call, wellness, and related services.
Skills
About This Role
Job Responsibilities
- Develop and implement SEO strategies to improve the company’s visibility on Google and other search engines.
- Conduct keyword research for healthcare, homecare, nursing care, elderly care, physiotherapy, doctor-on-call, wellness, and related services.
- Optimize website pages, service pages, blogs, landing pages, and location-based content for relevant healthcare search terms.
- Write and update meta titles, meta descriptions, headings, image alt text, URLs, and internal links.
- Improve local SEO performance for Dubai/UAE healthcare and homecare-related searches.
- Manage and optimize the company’s Google Business Profile, including service details, posts, reviews, photos, and location information.
- Monitor website rankings, organic traffic, click-through rates, conversions, and other SEO performance metrics.
- Conduct technical SEO checks, including site speed, mobile usability, indexing issues, broken links, redirects, sitemap, and crawl errors.
- Work with content creators and marketing teams to plan SEO-friendly blogs, website content, FAQs, and patient education articles.
- Identify content gaps and recommend new healthcare topics based on search demand and competitor analysis.
- Perform competitor analysis to understand ranking opportunities and improve the company’s online presence.
- Build and manage internal linking strategies to improve website structure and service page performance.
- Support backlink-building strategies through ethical outreach, directory listings, partnerships, and healthcare-related platforms.
- Ensure all SEO content follows healthcare advertising standards, company guidelines, and patient confidentiality requirements.
- Track and report monthly SEO performance, including keyword rankings, traffic growth, leads, and conversion trends.
- Use SEO tools such as Google Search Console, Google Analytics, Google Business Profile, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
- Collaborate with web developers to resolve technical SEO issues and improve website performance.
- Optimize content for local service areas, including city-specific and area-specific healthcare/homecare searches.
- Recommend website improvements to enhance user experience, lead generation, and search engine performance.
- Stay updated with search engine algorithm changes, healthcare SEO trends, and local SEO best practices.
Application Question(s)
- Do you have prior Business Development experience in Healthcare/Homecare?
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