SEO & Digital Marketing Specialist
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Key skills for this role
About the Role
SEO & Digital Marketing Specialist Location: Dubai, UAE Employment Type: Full-Time Experience Required: 2+ Years About the Position We are seeking a results-driven SEO & Digital Marketing Specialist to join our expanding team in Dubai.
Key Skills for This Role
Full Job Posting
**Experience Required:** 2+ Years
About the Position
We are seeking a results-driven SEO & Digital Marketing Specialist to join our expanding team in Dubai.
The ideal candidate will possess hands-on experience in Search Engine Optimization (SEO), Digital Marketing, Google Merchant Center, and Amazon Marketplace management, along with a solid understanding of website technologies and technical SEO practices.
This role requires a data-driven professional who can improve online visibility, drive qualified traffic, optimize eCommerce performance, and contribute to overall business growth.
Search Engine Optimization (SEO)
- Develop and implement effective SEO strategies to increase search engine rankings and organic traffic.
- Conduct keyword research, competitor analysis, and comprehensive SEO audits.
- Perform on-page, off-page, and technical SEO optimization.
- Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Build and manage high-quality backlink campaigns to strengthen website authority.
- Collaborate with development teams to resolve technical SEO issues and improve website performance.
Digital Marketing
- Plan, launch, and optimize digital marketing campaigns across various channels.
- Manage paid advertising campaigns including Google Ads and social media advertising.
- Support lead generation, email marketing, and audience engagement initiatives.
- Track campaign performance and provide recommendations to improve ROI and overall effectiveness.
- Stay informed about emerging digital marketing trends, tools, and industry best practices.
Google Merchant Center Management
- Manage and optimize Google Merchant Center accounts.
- Create, maintain, and troubleshoot product feeds.
- Ensure product listings comply with Google Shopping policies and requirements.
- Improve product feed quality to maximize visibility and campaign performance.
Amazon Marketplace Management
- Create and optimize Amazon product listings.
- Conduct keyword research to improve product discoverability within Amazon search results.
- Enhance product titles, bullet points, descriptions, and backend keywords.
- Monitor competitor activities, product rankings, and sales performance.
- Implement strategies to improve listing visibility and conversion rates.
Website & Technical Expertise
- Strong understanding of HTML, CSS, JavaScript, and website architecture.
- Work closely with developers to implement SEO recommendations and technical improvements.
- Identify and resolve technical SEO issues affecting website performance and search visibility.
- Support website optimization for speed, user experience, and Core Web Vitals.
- Experience with **Next.js** and **Node.js** is a plus and will be considered an added advantage.
Required Qualifications
- Minimum 2+ years of hands-on experience in SEO and Digital Marketing.
- Proven experience with Google Merchant Center and Google Shopping campaigns.
- Experience managing and optimizing Amazon product listings.
- Strong understanding of technical SEO concepts and website fundamentals.
- Working knowledge of HTML, CSS, and JavaScript.
- Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or equivalent platforms.
- Strong analytical, reporting, and problem-solving abilities.
- Excellent communication skills with strong attention to detail.
Preferred Qualifications
- Experience working with E-Commerce platforms.
- Knowledge of Conversion Rate Optimization (CRO) strategies.
- Experience managing Google Ads and Meta Ads campaigns.
- Familiarity with AI-powered marketing tools, automation platforms, and emerging digital technologies.
- Pay: AED1,500.00 - AED2,000.00 per month
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