SEO & Digital Marketing Specialist
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Key skills for this role
About the Role
Location: Dubai, UAE Job Type: Full-Time Experience Required: 4+ Years About the Role We are looking for an experienced SEO & Digital Marketing Specialist to join our growing team in Dubai.
Key Skills for This Role
Full Job Posting
About the Role
We are looking for an experienced SEO & Digital Marketing Specialist to join our growing team in Dubai.
The ideal candidate will have strong expertise in SEO, Digital Marketing, Google Merchant Center, Amazon Product Listings, and a solid understanding of website development and coding principles.
Search Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies to improve organic rankings and website traffic.
- Perform keyword research, competitor analysis, technical SEO audits, and on-page/off-page optimization.
- Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.
- Implement link-building strategies and improve domain authority.
- Work closely with developers to resolve technical SEO issues.
Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage Google Ads, social media campaigns, email marketing, and lead generation activities.
- Analyze campaign performance and provide actionable insights to improve ROI.
- Stay updated with the latest digital marketing trends and best practices.
Google Merchant Center
- Manage and optimize Google Merchant Center accounts.
- Create, maintain, and troubleshoot product feeds.
- Ensure compliance with Google Shopping policies.
- Optimize product data for maximum visibility and performance.
Amazon Marketplace Management
- Create, manage, and optimize Amazon product listings.
- Conduct Amazon keyword research and listing optimization.
- Improve product titles, descriptions, bullet points, and backend search terms.
- Monitor product performance and competitor activities.
Website & Technical Knowledge
- Possess working knowledge of HTML, CSS, JavaScript, and website architecture.
- Coordinate with development teams for website enhancements and SEO implementation.
- Identify and resolve technical issues impacting website performance and search rankings.
Requirements
- Minimum 4 years of proven experience in SEO and Digital Marketing.
- Strong hands-on experience with Google Merchant Center and Google Shopping.
- Experience managing and optimizing Amazon product listings.
- Good understanding of HTML, CSS, JavaScript, and technical SEO.
- Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
- Strong analytical, reporting, and problem-solving skills.
- Excellent communication skills and attention to detail.
Preferred Qualifications
- Experience with Shopify, WordPress, Magento, or other eCommerce platforms.
- Knowledge of Conversion Rate Optimization (CRO).
- Experience managing Google Ads and Meta Ads campaigns.
- Familiarity with AI-powered marketing tools and automation platforms.
What We Offer
- Competitive salary package.
- Career growth and advancement opportunities.
- Dynamic and collaborative work environment.
- Opportunity to work on international and eCommerce projects.
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