SEO and Lifecycle Specialist

About The Company

About the Role

Key Responsibilities

• Search Engine & AI Optimization (SEO & AIO)
• Develop and Execute SEO/AIO Strategies: Lead our enterprise search visibility strategy, optimizing content for traditional search engines as well as generative AI discovery platforms.
• Conversational Content Creation: Structure and optimize website content, FAQs, and knowledge bases to directly answer user queries in a natural, conversational format preferred by Large Language Models (LLMs).
• Technical Optimization: Implement and manage structured data (Schema markup) to categorize website content, ensuring AI models can easily process and cite our brand.
• Credibility & Trust Building: Enhance our digital E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) by managing online reviews, citations, and maintaining consistent brand information across all digital touchpoints.
• Performance Monitoring: Utilize tools like GA4, Semrush, and specialized AI tracking methods to monitor organic visibility, share of voice, and competitive gaps across both search engines and AI summaries.

Customer Journey & CRM Management (Braze)

• Braze Platform Ownership: Serve as the primary administrator and expert for Braze, managing all aspects of the platform from campaign setup to execution.
• Journey Orchestration: Design, build, and optimize complex, cross-channel messaging initiatives (Email, Push, In-App, SMS) using Braze Canvas.
• Advanced Personalization: Leverage Braze's Liquid templating language and segment extensions to dynamically insert personalized data into message campaigns.
• Testing & Optimization: Set up and manage A/B and multivariate tests to enhance messaging performance. Utilize BrazeAI™ features and Predictive Suite to capture users at opportune moments.
• Analytics & Reporting: Assess channel and engagement insights using the Braze Analytics Dashboard, translating data into actionable recommendations to improve customer retention and lifetime value.

Qualifications and Skills

• Experience: 3 to 4 years of proven experience in digital marketing, specifically focusing on SEO, CRM management, and marketing automation.
• Braze Expertise: Hands-on, extensive experience executing marketing initiatives from start to finish within the Braze dashboard. (Braze Certified Marketing Specialist credential is a strong plus).
• SEO & AIO Knowledge: Deep understanding of traditional SEO best practices and a strong grasp of emerging AIO concepts, including how to optimize content for AI-generated answers and snippets.
• Technical Aptitude: Familiarity with HTML, CSS, and structured data (Schema markup).

Experience

• with Liquid templating is highly desirable.
• Analytical Skills: Proficiency with digital marketing and analytics tools (e.g., Google Analytics 4, Semrush, Moz). Ability to analyze visitor behavior, discovery performance, and conversion outcomes.
• Communication: Excellent written and verbal communication skills, with the ability to create clear, compelling content and engage diverse stakeholders.

Perks

• Competitive salary package
• Residence visa coverage including qualified dependents
• Medical insurance coverage including qualified dependents