Senior UA Manager (Facebook)

Overview

Accountabilities

• Own and manage Facebook user acquisition campaigns for web funnels across multiple consumer-facing digital products, with a strong focus on Tier-1 markets, especially the United States.
• Plan, launch, optimize, and scale paid campaigns while managing substantial monthly advertising budgets and driving sustainable growth performance.
• Maintain and improve advertising account structures, tracking systems, domains, payment flows, and operational processes to ensure campaign stability and efficiency.
• Develop and execute structured creative testing frameworks, continuously analyzing performance data to identify winning concepts and scaling opportunities.
• Implement automation initiatives using scripts, rules, integrations, and third-party tools to improve operational efficiency and campaign scalability.
• Monitor key acquisition metrics such as CPA, ROAS, and LTV, using performance insights to refine targeting, bidding, and scaling strategies.
• Document workflows, best practices, and optimization learnings to support long-term channel growth and operational excellence.

Requirements

• Proven senior-level hands-on experience in Facebook user acquisition for web-based B2C products, particularly within Tier-1 international markets.
• Strong background managing high-volume advertising budgets of at least $100K/month, ideally exceeding $200K/month.
• Deep understanding of Facebook Ads best practices, including campaign structure, bidding strategies, scaling methodologies, attribution, and troubleshooting.
• Ability to balance hands-on execution with strategic channel leadership in a performance-driven environment.
• Experience working with automation tools, scripts, or AI-supported creative optimization workflows.
• Analytical mindset with strong data interpretation skills and a performance-oriented approach to decision-making.
• Excellent organizational and communication skills, with the ability to work independently in a fully remote and globally distributed team environment.

Benefits

• Fully remote full-time opportunity with flexible international work environment.
• 28 calendar days of paid vacation annually.
• 7 additional wellness days per year for personal recovery and well-being.
• Employee referral bonuses of up to $5,000 for successful recommendations.
• 50% reimbursement for professional training, conferences, and industry events.
• Corporate discounts for English language learning programs.
• Health-related compensation of up to $1,000 gross annually for insurance or medical expenses, where corporate coverage is not applicable.
• Home office and workplace setup support, including reimbursement for equipment and coworking expenses up to $1,000 gross every 3 years.
• Internal recognition and rewards program with redeemable bonuses, team-building activities, wellness perks, and branded merchandise.

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