Senior UA Manager (Core, Meta)

Overview

Accountabilities

• Own and scale Meta (Facebook) user acquisition campaigns for web funnels across core dating and social products, with a strong focus on Tier-1 markets such as the USA.
• Plan, launch, optimize, and scale paid campaigns managing significant monthly budgets (typically $200K-$300K+ per channel) with clear performance targets.
• Build and maintain robust account structures, including Business Manager setup, tracking infrastructure, domains, whitelists, and payment flows.
• Run continuous creative testing cycles (hypothesis-driven ideation, iteration, performance analysis, and scaling).
• Develop and implement automation solutions (rules, scripts, and third-party integrations) to improve efficiency and scalability.
• Monitor, analyze, and optimize performance using key KPIs such as CPA, ROAS, and LTV, ensuring sustainable growth.

Requirements

• Strong senior-level experience in hands-on Meta (Facebook) UA, ideally within web and B2C environments, with proven success in Tier-1 markets (especially USA).
• Experience managing significant paid media budgets (minimum $100K/month, ideally $200K+/month) with a strong performance marketing mindset.
• Deep understanding of Meta advertising mechanics, including campaign structure, bidding strategies, scaling methods, tracking, and troubleshooting.
• Strong analytical skills with a clear command of performance metrics such as CPA, ROAS, and LTV, and the ability to translate data into actionable decisions.
• Hands-on mindset with a role split of approximately 70-80% execution and 20-30% strategic/channel development.
• Exposure to automation tools and workflows, with a practical understanding of AI-assisted creative testing and optimization processes.

Benefits

• Fully remote work opportunity.
• Competitive salary (exact range shared during the recruitment process before employment begins).
• 28 calendar days of annual vacation.
• 7 wellness days per year for rest and personal needs without using sick leave.
• Referral bonuses up to $5,000 for successful candidate recommendations.
• 50% coverage of professional training, conferences, and industry events.
• Corporate discounts for English language courses.
• Health benefits, including up to $1,000 gross annually for medical insurance or healthcare expenses for you and close family members.
• Workplace support, including equipment provision or reimbursement for home office/co-working setup up to $1,000 gross every 3 years.
• Internal gamified rewards system redeemable for merchandise, team activities, and wellness perks.

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