Senior Specialist, Marketing

Role overview

Responsibilities

• Own the annual regional marketing plan, budgets, and ROI measurement.
• Lead brand campaigns, product launches, events, trade shows, roadshows, and customer training.
• Run demand generation and ABM programs and coordinate lead handover with Sales.
• Manage channel partner relationships, co-marketing programs, MDF, and partner enablement.
• Lead regional PR, media relations, communications, social media, and localized marketing materials.
• Develop e-tail and digital strategies across marketplaces, SEO/SEM, paid social, and marketing automation.
• Manage agencies and vendors; define KPIs, monitor Salesforce dashboards, and report campaign and pipeline performance.

Qualifications and requirements

• Bachelor’s degree in Marketing, Communication, Business Administration, or related field; MBA is a plus.
• 4–6 years of B2B and/or B2B2C marketing experience, ideally in technology, AV, pro audio, or consumer electronics; includes 1–2 years in a regional role covering the Middle East, Africa, and/or India.
• Experience in channel or partner marketing, including partner programs, MDF management, and enablement.
• Hands-on demand generation and ABM experience; working knowledge of CRM and marketing automation such as Salesforce, Marketo, Pardot, HubSpot, or similar.
• Experience in e-tail and digital marketing, including marketplaces, SEO/SEM, paid social, and retail media.
• Experience in PR, communications, agency management, media relations, and end-to-end event delivery.
• Strong commercial and analytical skills; able to own budgets, measure ROI, and use data to make decisions.
• Collaborative, self-motivated, detail-oriented, able to prioritize projects, meet deadlines, and build consensus across diverse teams.
• Strong proofreading skills and attention to grammar and copy quality.
• Excellent written and verbal English; Arabic and/or Hindi are a plus.
• Proficiency in Microsoft Office and Salesforce; able to travel frequently across the Middle East, Africa, and India.

Workplace

• The position is based in Dubai and requires regular regional travel.
• The posting is marked hybrid.

About Shure