Senior Specialist, Internal Communications (Internal Communications Dept)

Job Purpose

Website Management & Digital Content

• Manage the company's website, ensuring it is current, user-friendly, accessible, and compliant with cybersecurity, data privacy, and the Company's standards and policies.
• Create, edit, and optimize digital content, including text, images, videos, and other multimedia elements in line with the Company's messaging, branding criteria, and applicable industry standards and regulations.
• Monitor website performance and user engagement metrics, identifying areas for improvement to optimize the user experience.
• Conduct regular audits of digital assets to ensure accuracy, relevance, and alignment with brand guidelines.
• Maintain proper documentation, change logs, and governance approvals for all digital content and platform changes.

Technical Operations & Stakeholder Coordination

• Provide technical support and troubleshooting for website-related issues, ensuring minimum downtime and optimal performance.
• Coordinate website updates, enhancements, and releases with internal stakeholders, external agencies, and IT teams to ensure optimum performance and timely delivery.
• Implement SEO techniques and digital strategies to improve visibility and audience engagement.
• Support digital campaigns, microsites, and online initiatives to strengthen external communications and audience outreach.
• Collaborate with cross-functional teams to ensure digital platforms support strategic goals and communication objectives.

Strategy & Continuous Improvement

• Provide input for the development and implementation of digital strategies to enhance the company's online presence and engagement.
• Stay abreast of emerging trends, best practices, and technological advancements in digital communications, making recommendations that support the Company's goals and interests.
• Pitch social media feeds and digital content ideas to the External Communications team and broader Group Communications for consideration.
• Analyze end-user behavior and recommend improvement actions to increase readership, impact, and user-friendliness across digital channels.
• Leverage employee engagement with the Company's digital media channels (e.g. intranet) by developing and implementing communication activities that drive traffic and engagement.

Qualifications, Experience, Knowledge & Skills

• Bachelor's degree in Communications, Digital Media, Marketing, Information Technology, or a related field.
• Minimum 3–5 years of progressive experience in digital communications, web management, or a related discipline.
• Demonstrated experience managing corporate websites and content management systems (CMS).
• Experience in the energy, oil & gas, or large corporate sector is preferred.
• Strong written and verbal communication skills in English (Arabic is an advantage).
• Attention to detail with a strong commitment to quality and brand consistency.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Collaborative mindset with the ability to work effectively across teams and with external vendors.
• Analytical thinking with a data-driven approach to decision-making.
• Project management and time management skills.
• Knowledge about UAE laws and regulations, as well as local customs and protocol.

Professional Certifications

• Relevant professional certifications (e.g. Google Analytics, HubSpot, SEO, CMS platforms) are an advantage.