Senior Specialist, Digital Channels & Communities (External Comms Dept)

Job Purpose

Digital Communication

• Manage digital content across the Company for both external (e.g., website, social media channels) and internal (e.g., intranet, digital screens, events) communications purposes.
• Lead the maintenance of the Company’s Photo Archive System to ensure records of graphics produced in the past are available when needed.
• Continuously update and enhance the Company’s intranet and website content in line with quality requirements to ensure relevant information is published in time. This includes ensuring that all links are updated and manage the administration of messages and other service links to ensure communication of accurate information.
• Manage and maintain the Company’s corporate SMS tool.
• Continuously update the Company’s digital screen kiosk advertisements / displays, ensuring current and relevant advertisements / information is displayed.
• Leverage employee engagement with the Company’s digital media channels (i.e. intranet) by developing and implementing communication activities that drive traffic / hits.
• Monitor digital channels, analyse end-user behaviour and recommend improvement actions to increase readership, impact or user-friendliness.
• Pitch social media feeds to ADNOC Group Communications for consideration.
• Stay abreast with emerging trends and best practices and make recommendations as to which of them can support achieving the Company’s goals and interests.
• Write and edit material for the Company’s electronic multi-media products, while ensuring accuracy and completion.
• Prepare and extract various news summaries and articles of interest to the Company from local and international newspapers concerning political, economic or social development for distribution to the management.
• Contribute to the selection graphics, such as drawings, diagrams, pictures, and charts to illustrate manuscript and conform to space and subject matter requirements.
• Research and identify new opportunities to drive digital growth and content strategies. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Stay up-to-date with emerging digital marketing trends and technologies

Qualifications, Experience, Knowledge & Skills

• Bachelor’s degree in Arts, Communications, or equivalent.
• Minimum 2 years of experience in digital content management within a large industrial organization, preferably in the oil and gas industry.
• Excellent arts and graphics visualisation knowledge and skills, attention to detail.
• General understanding of programming and IT systems operations.
• Well versed in various graphic designing software, tools and techniques.
• Project management and time management skills.
• Knowledge about UAE laws and regulations, as well as local customs and protocol.
• Excellent English and Arabic language skills.