Senior Software Engineer - Frontend - Growth Insights

Job Description

• Building the Future of Crypto
• Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
• What makes us different?
• Kraken is a mission-focused company rooted in crypto values.
• As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
• For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
• Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.
• We also expect candidates to familiarize themselves with the Kraken app.
• Learn how to create a Kraken account here.
• As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages.
• Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.
• Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
• Become a Krakenite and build the future of crypto!
• Proof of work
• The team
• The Growth Insights team is responsible for building a scalable, well-integrated, and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence.
• Our mission is to ensure that marketing, product, and business analytics data is accurate, reliable, and actionable, allowing us to optimize attribution, performance tracking, and user interactions across our ecosystem.
• We collaborate closely with Engineering, Product, Marketing, and Data teams to audit, enhance, and streamline event tracking, improve attribution accuracy, and optimize our MarTech stack.
• Our work ensures that analytics tracking is transparent, maintainable, and aligned with best practices, while enabling other teams to confidently make data-driven improvements to Kraken’s user experience.
• As a Frontend Engineer on the Growth Insights team, you will be the driving force behind our analytics tracking, attribution models, and event data governance.
• You will play a key role in optimizing how data flows through our extensive MarTech infrastructure, ensuring we capture, process, and report on key user interactions, marketing performance, and A/B tests with accuracy and reliability.
• The opportunity
• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
• Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that detect and prevent data issues proactively
• Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts
• Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making
• Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights
• Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement
• Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture
• Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed

Skills You Should Hodl

• 6+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript
• Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
• Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
• Experience working across multiple teams and codebases to implement consistent tracking strategies
• Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices
• Nice to haves
• Hands-on experience with frontend testing frameworks and modern build pipelines
• Experience with large-scale data tracking and analytics infrastructure is a plus
• Knowledge of marketing automation solutions and advertising network integrations
• Familiarity with A/B testing solutions and experimentation methodologies
• Back end engineering experience a plus
• Understanding of cryptocurrency, blockchain technology, and decentralized applications
• *Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.*
• *Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.*
• *We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.*
• Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives.
• We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job.
• We encourage you to apply for roles where you dont fully meet the listed requirements, especially if youre passionate or knowledgable about crypto!
• We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
• These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions.
• Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
• As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.
• Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
• Stay in the know
• Follow us on Twitter
• Learn on the Kraken Blog
• Connect on LinkedIn

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