Senior Social Strategist

They are responsible for shaping content ecosystems, creator strategies, channel approaches, community building efforts, and social-first campaign recommendations. Senior Social Strategists are trusted advisors to clients and internal teams and play a significant role in influencing creative development and integrated planning.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

Qualifications

• 4-6 years of relevant social, communications, strategy, or agency experience
• Experience developing social strategies and content ecosystems for brands
• Strong understanding of creator marketing, audience behavior, and social intelligence
• Expertise across TikTok, Meta, YouTube, Reddit, Pinterest and emerging social/digital trends
• Strong storytelling, presentation, and workshop facilitation skills
• Ability to influence cross-functional teams and client decisions
• BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.

Responsibilities

• Develop social strategies, POVs, and artifacts for assigned clients and initiatives
• Develop social-first, creator-led, and community-driven strategic recommendations
• Translate social intelligence into content, platform, and campaign approaches
• Build channel strategies, audience frameworks, and content ecosystems
• Provide social input into integrated planning processes
• Shape creative briefs and provide strategic direction throughout concept development
• Supports QA, scheduling and publishing of content as well as community management and RTMs
• Partner with other teams, departments to identify optimization opportunities and measure impact
• Present recommendations and strategic findings to clients and internal teams
• Mentor junior team members and elevate team capabilities