Senior Social Media Manager (Strategy & Partnerships)

Role Overview

Important

Core Mission

1. Social Media Strategy & Direction

• Define and execute the overall social media strategy
• Align content direction with business positioning
• Maintain consistency in tone, messaging, and brand identity
• Plan weekly and monthly content execution (not writing content yourself)

2. Content Orchestration (Not Creation)

• Work closely with content, design, and video teams
• Turn ideas into structured execution plans
• Review, refine, and approve all content before publishing
• Ensure content fits each platform (Instagram, LinkedIn, Snapchat)

3. Account Management & Growth

• Manage and oversee daily activity across all platforms
• Maintain high standards for posting, engagement, and consistency
• Monitor performance and continuously improve direction
• Ensure accounts remain active, relevant, and professional

4. Communication & Relationship Building

• Engage with relevant accounts, audiences, and communities
• Build relationships with key pages, professionals, and partners
• Manage comments and direct messages in a professional manner
• Represent the brand through clear and confident communication

5. Influencer & Partnership Management

• Identify and collaborate with relevant influencers and industry figures
• Plan and execute influencer campaigns
• Manage communication, expectations, and deliverables
• Ensure collaborations align with brand positioning and audience

6. Cross-Team Coordination

• Act as the central point between content, design, and marketing teams
• Ensure smooth workflow from idea to publishing
• Keep all teams aligned with strategy and execution timelines

What This Role Is Not

• Not a content creator
• Not a video editor or designer
• Not a paid ads manager
• Not a junior social media admin

Requirements

• Proven experience managing social media in:
• Investment
• Business acquisition
• High-value service industries
• Strong understanding of:
• Instagram
• LinkedIn
• Snapchat
• Experience working with content, design, and video teams
• Strong communication and coordination skills
• Experience with influencer marketing and partnerships
• Ability to manage multiple workflows and stakeholders
• High attention to detail and quality

Not Suitable If

• You are mainly a content creator or editor
• You are focused only on posting and scheduling
• You do not have industry-relevant experience
• You cannot manage teams and workflows

Ideal Candidate

• A high-level social media strategist who can execute
• Someone who can “bring everything together”
• Strong communicator and relationship builder
• Structured, detail-oriented, and proactive
• Comfortable taking ownership and responsibility

Application Requirements

• To apply, include:
• Links to social media accounts you have managed
• Your exact role in those accounts
• Example of an influencer collaboration you handled
• A short plan:
• **“What would you improve in our social media in the first 30 days?”**
• Generic applications will not be reviewed.

Work Structure

• Full-time position
• Dubai-based (remote / hybrid flexibility)
• Long-term growth opportunity

Job Type: Full-time