workable
Senior Social Media Manager
Yugo
Remote, USA
Full-time
Senior · 5+ years experience
Remote
USD 60000-70000 yearly / year
Discovered 1 months ago
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Key Skills for This Role
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Full Job Posting
Requirements
- Reporting to the Head of Social Media, here’s what you’ll be doing!
- Own US/Global social strategy end to end, from the idea bank to the content calendar to what actually goes live.
- Translate Yugo's brand voice into scroll-stopping, platform-native content across TikTok, Instagram, and emerging channels.
- Lead US campaigns and activations, including high-profile brand partnerships, from concept through to results.
- Work closely with the sales, leasing, and marketing specialist teams, particularly through leasing season, to align content with occupancy goals and local priorities.
- Create and deliver training and enablement for regional teams and marketing specialists, upskilling them on social best-practice, content creation, and brand voice.
- Direct and manage freelancers and contractors, keeping quality high and the voice consistent.
- Use data to steer: double down on what earns saves, shares, and engagement, and cut what doesn't.
- Partner with the wider social team and property teams to keep the content pipeline flowing.
- Sound good so far? Here’s what you’ll need to thrive in this role!
- 5+ years in social media, with real ownership of a brand's presence (student, lifestyle, or culture brands a strong plus).
- Proven success leading social strategy and content in the US market.
- Hands-on content production skills; shooting, editing, and writing platform-native content.
- Track record leading campaigns and, ideally, brand partnership activations.
- Experience working cross-functionally with sales, leasing, or marketing teams.
- Strong grasp of social analytics and reporting, with a history of acting on the data.
- Experience managing freelancers, contractors, or junior team members.
- Experience building or delivering training and enablement for non-social teams.
- A portfolio of content you've personally made that performed.
- Experience in student housing, hospitality, or a related sector is desirable.
- Based in the US, with flexibility to work across time zones and travel as needed.
- Carbon Literacy Certification or willingness to undertake training
- Please note: this role requires flexibility. Particularly during peak periods such as leasing season, you may need to take on tasks and projects beyond the core remit outlined here.
Benefits
- As part of the Yugo team, you are eligible for a competitive salary, bonus eligibility, comprehensive benefits and more! Here’s a snapshot of what we offer;
- Competitive salary of $60,000 - $70,000 / annually
- Generous benefits package! Including health, dental and vision
- 401k + 4% employer matching
- Three weeks of PTO
- Paid Wellness Time
- 11 paid Holidays
- Minimum one-week paid wellness time
- Paid Parental Leave
- 1 Paid Volunteer Day
- 1 Paid YuDay
- Company paid STD, LTD and Life insurance
- At Yugo, we believe in creating a culture where everyone belongs and feels empowered to do their best work. If you're looking to make an impact in a people-first environment, apply today!
- Equal Opportunity Employer
- We are proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, disability, protected veteran status, or any other status protected by applicable law.
About Yugo
Real Estate1076 employeesFounded 2021
Global student housing operator managing supportive accommodation communities for university students.
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